Living in
the information highway has made life easier for all of us. We transact things
faster, meet people faster, we communicate faster and of course, we share our
ideas and talents faster. A lot of people are taking advantage of the
technology they have to make their lives better and more fun.
The
Internet has made the world smaller and denser in terms of making connections
and forming social bonds. It is the perfect virtual social hangout and marketplace.
You have no limits or hindrances when it comes to using the World Wide Web.
Even the
world of literature has taken use of this technology advancement for wider
coverage and reception from different people. Nowadays, not only mainstream
authors can use this, but also self-published authors.
Ideas come
in different forms, shapes and sizes. To make a list of those would only take
forever. In order for you to get up the ladder faster, you need to step up to
the plate and be creative. In the first place, your creativity and imagination
is the reason why your self-published book came to be. So promoting it in
creative ways is also a big plus in reaching out to a lot of people who are
interested in your genre or field.
Thankfully,
you have a fighting chance in the current market because it is all about
finding your target market. You can find your target market and the people
interested in your work through lead magnets. A lead magnet is an offer that
could entice potential customers to buy your books. However not all forms of
lead magnets apply to a specific field of interest, so it has to be
appropriate.
To help you
understand further, here are some lead magnet ideas that can be of interest to
you. Check it out and learn a thing or two.
●
Post quotes or excerpts from your work. Make sure you
place quotes that could bring an impact to your audience. Let them wonder about
what it means, what message it brings and the main idea you could possibly
formulate. It gives them the anticipation leading them wanting to know more.
●
Give your audience a sneak preview by letting your
audience read the first chapter of your book for free. This gives them a heads
up on what to expect the nature of the book’s story, the possible characters
involved and the overall mood of the story. With this type of lead magnet, they
are able to make a choice whether to buy the book or not.
●
If you have a website, you can place lead magnets in
obvious places for visitors. Your home page and the right column are great
areas for your lead magnet.
For all
those struggling authors out there, now is your chance to share your talent
with the rest of the world. Strategize on good lead magnet making by following
these suggestions. This could be of great help to growing your author brand.