Thursday, November 21, 2013
Although you may not consider yourself an author, it is time to start thinking about how you are going to get your book in as many hands as possible.
Video is big and it is an excellent way for speakers turned authors to reach their target audience. Think about it, more than 1 billion unique users visit YouTube each month. That's a HUGE audience for your content. YouTube is the most famous but there are many other video sharing sites out there too.
Video is an excellent way for an author to reach their target market. Many consumers prefer video because our brains are wired for motion and we like to be entertained.
YouTube has a huge audience that you can use for marketing your book. As an author it may be difficult to to create a buzz for your work but with persistence you can find your target market and create a name for yourself. Your book promotes you as a speaker and it helps you become an expert in your industry. Authors can use video marketing to attract readers and earn their trust.
Ask your fans to send in questions and film the response. You can do a Google+ hangout that can be live streamed to your YouTube channel.
This is a great way to connect with other authors in your niche and discus common topics. Each participant can invite their fans to view the video.
If your have a non- fiction book this can add social proof. If your book is non-fiction and has made a readers life easier request testimonials for your YouTube channel.
Create a book trailer
Give readers a sneak peak of what your book is about. For non- fiction your video would focus on the services you offs and how your book complements your business. For a fiction book Highlight characters in different videos.
Behind the scenes
You readers want to know how your book was created or where the idea came from.
How are you using video for author branding and book promotion?
Thursday, November 14, 2013
The Internet has completely changed the marketing world for authors. Now writers have a wide range of options when they want to bring attention to themselves on the Internet. Authors can
- Build a website
- Start a blog
- Establish a following on social networking sites
- Participate in forums
- Create a book trailer for YouTube
- Start public speaking
All of the above steps allow writers to share and showcase their work. Publishers want authors to have a hands on approach when promoting their book. What do you think is the best option for self promoting your book?
Thursday, November 07, 2013
Opt-in boxes are extremely important to your web success because they will help you build your email list. There are many different types of opt -in boxes you should test the different options to see which one grabs your readers attention and converts better. There are a few basic elements that any good opt- in box should include:
1. Lots of benefits near the point where the person has to make a decision to put in their email address. Opt ins haven't been a novelty for over 10 years. People are afraid you will spam them to death so you must make it extremely enticing for people to risk putting in their email address.
2. A blank field or fields that send the psychological message to the person looking at it that they should put something in the empty field. It's not a good practice to simply put a link to your opt in box or worse yet, have it as one of your regular navigation buttons. People will gloss over it there and many will never see it at all.
3. Not too many fields The more fields you require someone to fill in, the less people that will sign up. You may intentionally want less people to sign up if you have to follow up with them by phone and you don't have enough people to handle all your leads. Certainly the more info they are willing to fill out, the more qualified they are. When simply giving away a free digital newsletter or download you want as many people to sign up as you can, so less fields to fill out is a better idea.
4. High on page Your opt in boxes should be positioned high on your page. . .certainly so it can be seen in the first screen without scrolling. That doesn't mean you can't have additional signup areas further down the page, but in most cases we want at least one signup area on the first screen someone sees.
5. Multiple locations Each page can have multiple locations to sign people up and you should have at least one sign up area on every major page of your site. Remember people can enter your site on any page. They may never see your home page so it's important to have signup areas all over the place.
6. Put the opt in form in an unblockable pop up box. This is a real attention grabber and forces the visitor to look at your opt in box. Unblockable pop up boxes are made with code called "Dynamic HTML" also known as "DHTML".
7. A Freebie Make sure you give your readers a reason to joint your list. Give away something of value like a PDF, Video file, or an e-course
You can buy inexpensive dynamic pop up box generators. Search google for them. Most will show you a sample of the type of boxes they will make. Some will drop in from the top of the page and bounce. Some will slide in from the left and leave to the right. Some will follow the visitor all the way down the page. You may want to set "cookies" on the boxes so they only show a limited amount of times for any particular visitor.
Thursday, October 31, 2013
After spending a great weekend in Las Vegas for the Author 101 Event, I participated in and observed a lot of conversations. I love networking and networking at a business event is a skill that is developed with practice.
I noticed some authors and speakers need a little improvement on how to start and have a great conversation at a networking event. It is very important that you learn how to work the room at networking events to get the most bang for your buck. I came up with 6 Critical tips for making the best out of your conversations with the other attendees.
Smile and be Genuine
A warm welcoming smile is a great way to brake the ice. You want to try to initiate the conversation so that you can control the direction and flow. You should be friendly and professional. I witnessed a very awkward conversation, the person initiating the first question said with a very stern look, "Why are you here?" Gosh, talk about getting straight to the point! Although he was not trying to be rude his question put a negative awkward tone on the whole conversation going forward. I suggest that you smile and try to be relaxed with your questions.
Make Yourself Rememberable
Stories are great way to create a lasting first impression. Share something short and interesting about yourself without sounding like a direct sales pitch. Why did you start your business? What are your passions? Tie those questions into your conversation. Questions are great for opening a conversation but let the conversation flow in both directions. Listen to the person you are talking to instead of thinking about what you want to say next. If you are handing out a business card (one preferably with your picture) this will help people connect the dots with a face even if they don't remember your name.
Positive Body Language
You should walk around confidently with your head held high. This will show people that you are approachable and open to conversation. Try to enjoy the moment and relax.
Also take notice on how close you stand to somebody when engaging in conversation.
The distance between you and the person you are speaking to is very important, you want to be close enough so that they can hear you but not so close it becomes uncomfortable. Always keep a personal bubble when engaging in conversation. It is hard to give an exact distance because of height differences and how noisy the room is but your distance is something you should be aware of. Being super close makes the conversation uncomfortable. If you see the person your talking to shifting body weight and leaning back take a step back and respect their space.
Understand You Will Make Mistakes
Don't put to much pressure on yourself we are all human. You may trip over your words or forget a name. Human interaction is fun but of course you can not plan every steps so roll with your mistakes and move on.
The majority of your conversations should be short and to the point. If you find somebody that you can connect with in the future, exchange cards and establish how you will contact them after the event is over. You are there to meet as many people as possible so never try to get in a super detailed conversation that takes up a lot of time. It's very important you don't over stay your welcome and "talk a hole" in somebodies head. Know when it is time to move on to the next contact. Pay attention to your surroundings, if you see somebody waiting to talk to the same person you are talking to don't keep them waiting in the background while you ramble on and on.
You want to attract people to you that you can have a successful business relationship with so it is imperative that you be yourself. If nobody ever laughs at your jokes don't make any jokes. Just because you read that a joke s a great way to break the ice it may not be the best way for you to break the ice. Be genuinely true to who you are to get the best results out of a networking event.
Have you attended any business networking events? What are some tips you use for starting a great conversation?
Wednesday, October 23, 2013
With all the fancy technical capabilities available to small businesspeople when it comes to their websites the same problem still exists that has existed for years. Most owners do not know the keywords used by prospects to find their products and services. Get a no cost tool and learn how to use it at http://www.FreeKeywords.Wordtracker.com
One of my $50.00 sites won INC Magazine’s Best-of-the-Web Awards and beat out three other million dollar sites. The panel of CEOs that evaluated all the sites said that mine was easy to navigate and they could find what they wanted fast. Here’s a goal that will surprise most website owners: Try to have five or less main navigation buttons and that includes “Home” and “Contact Us”. Yes, I know it will be a tough exercise, but tough for you a little bit in the beginning makes it easy for your visitors forever.
No Database Control
All the big players make most of their money with legitimate broadcast email. Most website owners don’t make a serious effort to turn their visitors in to opt in subscribers and they don’t send enough email to their list . . . if they have a list at all. As long as you are sending good information to people who have asked for it, then you can sleep well at night knowing you are maximizing your income without being a pest.
Ignoring Automation Tools
With new Internet related obligations coming at you ever day (like keeping up with the social networks), it’s important that you use tools that both take care of your prospects and customers and take a load off of you. Most of my business runs through a shopping cart system that includes broadcast email, autoresponders, upselling modules, promotion testing modules and many other features that help you sell more to each customer that visits your site. I use and promote http://www.KickStartCart.com and offer unlimited free training.
No Intellectual PropertyNo matter what product or service you are selling I think we all agree it’s important to stimulate demand for it. One of the best and most cost effective ways is to create an information product that teaches people about the benefits and uses of the “actual” product you are selling. For instance, I distribute a free e-book about the shopping cart I mentioned above that has brought in over $2,500,000.00 in commissions because it teaches people what they don’t know about shopping cart systems. Business owners need to take advantage of cheap print on demand, audio and video production and e-book production to make people want to buy what they are selling because they see the benefits.
Thursday, October 17, 2013
Are you serious about your speaking career?
I want to invite you to join me tonight for a complimentary replay of one of my most popular webinars:
"How to Make a Fortune Speaking at Fundraisers"
I will be here LIVE to answer all your questions via email!
Date: TONIGHT, Thursday, October 17th, 2013
Time: 8:00 PM Eastern
During this Webinar you will learn How To:
- Use Fundraisers to get tons of publicity. . . meet high power producers, hosts, writers and journalists who will welcome the chance to work with you.
- Get powerful testimonials you could never access in any other way. . . these will be your main tools for people to start calling you to do fundraisers for their group.
- Network with influential people that love to attend fundraisers. . . Many people you would like to reach won't come out for anything. . . . but they will come out for fundraisers.
- Structure deals so that both you and the group make money . . . In fact, in most cases you will make more than the group and if you do it like I tell you, they won't mind a bit.
- Save people from rotting their teeth out. . . .WHAT? . . . I'm serious and you'll see what I mean on the webinar.
- Structure and monitor the agreement so you get the biggest attendance possible. . . you don't want only three people showing up and if you aren't careful, it could happen that way.
- Avoid disasters that could ruin the entire event . . . unexpected costs could eat up the money . . . don't let that happen to you.
- How to find meeting space with awesome AV equipment with ZERO costs. . . almost every community has gorgeous meeting space available on a complimentary basis. I show you where to find it.
Wednesday, October 16, 2013
Many professional speakers ignore the fact that your style is just as important as having great content. Style and content work together in your professional speeches. As a professional speaker you must establish your own unique style if you want your audience to remember your important points. Content will always be important but having a unique style is just as valuable.
As a speaker your job is to help the audience understand, remember, and apply your important points. If you have no style you will struggle reaching your audience and sparking interest. Good style helps the audience remember your great content. If your content is weak, then your leave your audience with a lot of unanswered questions. If your style is weak your audience will never listen to you.
There are many blog posts on how to present great content and move an audience to action, but how can you get great style?
You have to enjoy what you are presenting. You truly have to believe and stand behind your topic 100 percent if you want your great style to resonate with the audience. If you truly believe in your content, your enthusiasm will come out in your speech.
Remember to be yourself! Style is not about trying to be somebody else you want to find your own personal style. Once you find the perfect intersection between content and style you will be able to connect with your audience on a deeper level. Connecting with the audience is how you can inspire them to action.
I challenge you to take your speaking career to the next level and work on you speaking style.