Wednesday, April 16, 2014
As a professional speaker, it is important for you to utilize social media to grow your brand. Social media is a great platform for speakers to spread their message and meet like minded people.
You should know exactly why your brand is using social media and what goals you want to accomplish. Be as specific as possible in your approach so you can stay focus. Here are 3 types of social content mediums that help professional speakers grow their brand:
Don't Neglect Your Blog
Sometimes entrepreneurs become confused and overwhelmed on what topics they should blog about.
Consider your keyword research when developing topics. Your blog should answer questions that an interested prospect would have about your industry.
You should also consider blogging on related subjects. For example, if you are a motivational speaker for college students your blog should include college tips, speaking tips and how to’s. Don’t over think this part, you do not have to know everything to share your unique knowledge.
Video marketing is a great approach to building trust in your industry. Place one of your speeches on YouTube to show off your skills. Add a video to a blog post so you can go into more detail. Adding video to your social media strategy will let prospects see you and what you have to offer in action. When you visually connect with the viewer, you will stay top of mind.
You can include an audio recording of your short speech on your website. You can give how to's, or little quick snippet tips. Audio is a great way to display your knowledge and expertise.
Once you start creating consistent content that shows off your brand you will start to understand your audience. Once you produce your great content do not forget to be social. Remember to engage with your audience. Also, by mixing up the delivery of content. Give your audience options on how they can consumer you information.Some people like an audio file over a video because they have along commute to work.
What techniques are you using to grow your brand?
Sunday, March 30, 2014
Public speaking is the number one fear in America. Many people absolutely hate speaking publicly and have physical reactions to the process. As an author, speaker, or coach it is important that you master the skill of speaking publicly.
Below are 11 public speaking quotes that will offer you some inspiration and motivation. Becoming a great public speaker is a journey. So don't stop trying to improve your craft.
“If you don’t know what you want to achieve in your presentation your audience never will.” - Harvey Diamond
“There are only two types of speakers in the world. 1. The nervous and 2. Liars.” - Mark Twain
“Be still when you have nothing to say; when genuine passion moves you, say what you’ve got to say, and say it hot.” – D. H. Lawrence
“No one ever complains about a speech being too short!” – Ira Hayes
“If you don’t use stories audience members may enjoy your speech, but there is no chance they’ll remember it.” – Andrii Sedniev
“Speakers who talk about what life has taught them never fail to keep the attention of their listeners.” – Dale Carnegie
"Speech is power: speech is to persuade, to convert, to compel.” -Ralph Waldo Emerson
“There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.” -Dale Carnegie
"A wise man speaks because he has something to say; a fool because he has to say something." - Plato
"If anything can go wrong, it will, and at the worst possible moment." - Murphy
"Only the prepared speaker deserves to be confident." - Dale Carnegie
Monday, March 24, 2014
What is your response when a person asks, “What do you do?”
Is the answer boring and lifeless?
Do you tell them what you really do?
Or, do you tell then your job title?
Selling yourself can be a difficult task for many entrepreneurs.
We are brainwashed as entrepreneurs, and have become accustomed to believing that any type of self promotion is a turn off to potential clients.
You heard about the bad reputation used car salesmen have received over the years. They have a terrible reputation for being pushy and impersonal and you don't want to be that guy or girl. I don’t think every used car salesman deserves a bad reputation but just like in any business, there are different approaches.
If you want to establish a successful brand you must know how to market yourself in a way that is appropriate for the occasion and sparks interest.
The core of all marketing is reaching new clients and increasing profits. But, marketing has two very different approaches. Transactional marketing and relationship marketing.
I define the two contrasting approaches below. You should understand the difference, so that your future self promotion will feel natural and smooth.
Formulating an answer that aligns with your brand and promotes exactly what you do is the goal.
Transactional marketing is an approach to business that focuses only on the sale. Getting as many sales as possible and increasing profits is the goal here. This may be classified with being money hungry or doing whatever it takes to make profit. Transactional marketing is based on the four P's:
Product - has to meet the buyers needs
Pricing - a balance between what the consumer will pay and what brings in the most profit for business
Placement - path of distribution
Promotion - adding a little hype and exciting around the product to make it appealing to potential buyers.
If you are interested in building your personal brand the transactional approach will not benefit you in the long run.
In contrast the relationship marketing approach focuses on the potential buyer. The business owner seeks out ways to understand, help and offer solutions to problems. This approach is a bold statement. It says, “I care about my clients and I will prove that by offering great value.” Understanding the difference between the two will help you overcome the fear of self promoting.
If your are in business for the long run there is no doubt that relationship marketing is the way to go. The simplest form of relationship marketing is promoting who you really are. I know it sounds elementary but, “Just be yourself.” Ask yourself some important questions like:
What are you values?
What are you passionate about?
What are your goals?
How does what you do benefit the people around you?
Discovering who you truly are, is a journey that should not be summed up in 4 questions. The questions will get your brain moving and thinking about the bigger picture.
Once you establish what is important to you and the path for your business and life, answering “What do you do?” will never feel impersonal or pushy.
Your answer should speak the truth, be simple and to the point. Tell the listener what you want them to know about you and tie it into what you offer. Share what inspires you and not the job title.
Tips for Successful Self Promotion
First impressions are everything and to master the art of self promotion you have to have confidence leaking out of your pores. When you believe in yourself and are being true to your beliefs it will come across as passion. So, instead of spiting out a boring and lifeless answer you can spark the listeners interest.
Remember, sincere passion moves the people around you to take action. That is how you avoid coming across as a used car salesman.
Try to step outside of your comfort level, this will allow you to stay fresh and inspiring. Self promotion can take your brand to the next level but it will take some practice and thought on your part. Talking about yourself is fine but always look for ways tie it into the listener. Give them a reason to care. I personally feel that when people ask probing questions they are really asking,
What’s in it for me?
So tell your potential client what you have to offer and let them decide if the fit is right. There is nothing pushy or impersonal about that.
Don’t be afraid to display what makes you unique and use that to help others. Each and every one of us has an unique story or approach and you should weave that into your brand so you can resonate with your potential buyers.
So, now what is your response to “What do you do?”
Wednesday, February 12, 2014
Opt-in boxes are extremely important to your web success because they will help you build your email list. There are many different types of opt -in box options. You should test the different options to see which one grabs your readers attention and converts better. There are a few basic elements that any good opt- in box should include:
1. Lots of benefits near the point where the person has to make a decision to put in their email address. People are afraid you will spam them to death so you must make it extremely enticing for people to risk putting in their email address.
2. A blank field or fields that send the psychological message to the person looking at it that they should put something in the empty field. It's not a good practice to simply put a link to your opt in box or worse yet, have it as one of your regular navigation buttons. People will gloss over it there and many will never see it at all.
3. Not too many fields The more fields you require someone to fill in, the less people that will sign up. You may intentionally want less people to sign up if you have to follow up with them by phone and you don't have enough people to handle all your leads. Certainly the more info they are willing to fill out, the more qualified they are. When simply giving away a free digital newsletter or download you want as many people to sign up as you can, so less fields to fill out is a better idea.
4. High on page Your opt in boxes should be positioned high on your page, so it can be seen on the first screen without scrolling. That doesn't mean you can't have additional signup areas further down the page, but in most cases we want at least one signup area on the first screen a visitor will land on.
5. Multiple locations Each page can have multiple locations to sign people up and you should have at least one sign up area on every major page of your site. Remember people can enter your site on any page. They may never see your home page so it's important to have signup areas all over the place.
6. Put the opt in form in an unblockable pop up box. This is a real attention grabber and forces the visitor to look at your opt in box. Unblockable pop up boxes are made with code called "Dynamic HTML" also known as "DHTML".
7. A Freebie Make sure you give your readers a reason to joint your list. Give away something of value like a PDF, Video file, or an e-course
You can buy inexpensive dynamic pop up box generators. Search google for them. Most will show you a sample of the type of boxes they will make. Some will drop in from the top of the page and bounce. Some will slide in from the left and leave to the right. Some will follow the visitor all the way down the page. You may want to set "cookies" on the boxes so they only show a limited amount of times for any particular visitor.
Thursday, January 23, 2014
Join me for a complimentary teleclass with the fantastic Rick Frishman.
"How Authors use Publicity to Make Massive Book Sales"
When: January 23rd, 8:00PM EST. We are giving away 16 tickets to Author 101 University but you must be on the call live to win!
Even if you can't make it tonight, register so you can get the replay link.
Here's what you'll discover on this call with Rick:
=> Why publicity is 100 times better than advertising.
=> How to create a line of back-end products to maximize your
income as a publisher on a limited budget.
=> How to become an author in 5 easy steps and in less than 90
=> Real life stories about the "legends" in the business and what
you can learn from them.
=> Understanding the differences between retainers and "pay for
placement" PR and why it's important to you.
=> What does a publicity department do for you at a publishing
firm and what that means for you.
=> Designing a press release that will generate results and get
the media to pick up the phone and call you.
=> How to get published in the traditional manner and not get
taken advantage of.
=> Tips and techniques to generating "back of the room sales" to
maximize your revenue at speaking engagements.
=> How agents work, what they do and why you need to get them on
=> Understanding the pluses and minuses of radio, TV and other
=> How to create a press kit that will get you noticed and get
and like any teleclass of mine, you'll get much, much more.
Register for this complimentary teleclass right away.
Telephone bridge line space is limited.
Remember, you can now listen over the web.
I'll talk to you at 8:00 PM Eastern TONIGHT
Monday, December 09, 2013
It is the season of giving and nothing makes me happier than helping out my fellow entrepreneurs. If you know me you know I have made a very lucrative living by public speaking and selling informational products online.
This Christmas I have decided to have a contest with $13,800.00 in prizes. This is my biggest and most powerful contest that can change the course of your business and personal life.
One Lucky Winner will get the Grand Prize
A $5000.00 trip to the Great Internet Marketing Retreat Center
PLUS $500.00 in cash to help cover travel expenses
(Total Value $5500.00 plus the knowledge that could skyrocket your business)
Two Lucky Winners get the 2nd Prize
$1500.00 Business Consultation Package
Three Lucky Winners get the 3rd Prize
$699.00 Tuition to our fabulous VIP Video Day Training
Four Lucky Winners get the 4th Prize
$500.00 Comprehensive Website Critique that you can use whenever you are ready.
Five Lucky Winners get the 5th Prize
A $250.00 Gift Certificate to the Speaker Shop where you can get extremely high content training materials on Internet Marketing and Professional Speaking.
WANT EXTRA CHANCES TO WIN?
After you join and confirm your entry, refer others to the contest and you get an additional whopping 10 entries to the
contest for each person that you refer who confirms their entry. Enter here and then you'll see how you can refer the contest to get your extra entries.
Thursday, November 21, 2013
Although you may not consider yourself an author, it is time to start thinking about how you are going to get your book in as many hands as possible.
Video is big and it is an excellent way for speakers turned authors to reach their target audience. Think about it, more than 1 billion unique users visit YouTube each month. That's a HUGE audience for your content. YouTube is the most famous but there are many other video sharing sites out there too.
Video is an excellent way for an author to reach their target market. Many consumers prefer video because our brains are wired for motion and we like to be entertained.
YouTube has a huge audience that you can use for marketing your book. As an author it may be difficult to to create a buzz for your work but with persistence you can find your target market and create a name for yourself. Your book promotes you as a speaker and it helps you become an expert in your industry. Authors can use video marketing to attract readers and earn their trust.
Here are a few video ideas:
Ask your fans to send in questions and film the response. You can do a Google+ hangout that can be live streamed to your YouTube channel.
This is a great way to connect with other authors in your niche and discus common topics. Each participant can invite their fans to view the video.
If your have a non- fiction book this can add social proof. If your book is non-fiction and has made a readers life easier request testimonials for your YouTube channel.
Create a book trailer
Give readers a sneak peak of what your book is about. For non- fiction your video would focus on the services you offs and how your book complements your business. For a fiction book Highlight characters in different videos.
Behind the scenes
You readers want to know how your book was created or where the idea came from.
How are you using video for author branding and book promotion?