Public Speaking Marketing: Article Marketing Tips

Tip # 1 - Make sure your articles are on your own site first as a page of your website. Also, make sure that the article page on your site has been indexed by the search engines first before submitting to the article sites. To find out if a webpage has been indexed, copy and paste the URL of the page into the Google search box and hit "search." If a clickable result appears, then the page has been indexed, if the result says: "Your search did not match any documents", then it has not yet been indexed.


* We use the strategy of publishing to our websites first so that we get the credit in the search engines and not the big article sites. The site that publishes the article first gets the most credit.

Tip # 2 - That being said, make sure that your name is closely associated with the article on your webpage. ie: your name at the bottom of the article, your name at the top of the article or your name SOMEWHERE on the page that is easy to see. Article sites will reject articles that they can't easily find the authorship. If they can't find your name on your webpage and you try to submit the article to them, they will think you plagerized it. This can hold up the approval of your article for weeks.

Tip # 3 - Don't make your author resource box too long, with too many clickable links or without a clear call to action. Not only will some article sites reject this as a violation of their Terms of Service, it confuses your readers. KEEP IT SIMPLE! On most article sites, you can create multiple resource boxes with clickable links to different webpages that correspond to the article subject matter. Take advantage of these.

Tip # 4 - Keep articles between 350 - 500 words. Articles work best if they are not too long, and your reader is still engaged in the point. Tom suggests that if your article is 1000 words or more, break it up into two articles. This will give you more material anyway!

Tip # 5 - Be sure to always use the Spell Checkers that the sites provide. I've seen way too many people submit without spell checking and the article site will reject it. Too much bad spelling and grammar, and you may not get valuable submission upgrades and could possibly have your account suspended.

Don't believe that this sounds like too much trouble...it's good practice when submitting articles to other respectable websites that can provide you valuable backlinks, lead generation and credibility. Article distribution sites get high quality traffic and quick results. It is an important marketing tool that every successful online business uses.
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