Using Blogs and Articles to Find Targeted Prospects

Guest posting on other people's blogs is a great way to find targeted traffic. Many major blog sites have been up and active for years, attracting thousands of page views a week and a ton of subscribers. They have done all of the hard work. By guest posting, you can give the blog owner fresh new content that they need and you can get a link back to your website that could drive thousands of readers to your services.

Unlike simply linking to your website from a higher page-rank blog, popular blogs with a lot of traffic can increase the visits to your site dramatically. These posts stay archived forever. You could get traffic months, even years after the post was originally published. Blog owners have to keep their content fresh to appease their readers and the search engines. Providing content is a win/win situation for everyone involved. Even if your website is brand new, with no real traffic, you could get a huge response from just one guest post on a popular blog. And there are hundreds of high-traffic blogs, even based on a topic just like yours.

On almost every blog, there is an 'About' or 'Contact' page that has the email address of the blog owner, manager or webmaster. Simply write them and ask if they could use fresh content for their blog, new content not found anywhere else, that they could post and link back to your website.

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