You've heard of stand-up comics, right? There's evidence from a study done by The Wharton School of Business at the University of Pennsylvania that you should be a stand-up presenter. These results came from a controlled study of a situation where the presenters tried to persuade people to invest in a new business venture.
For the first group, the presenter sat down and talked across a table. For the second group, all the facts and figures were identical, but the presenter stood up and used visual aids. Can you guess the results? In the first group, 58 percent of the people agreed to invest in the new business. Not bad, right? It's not too bad unless you compare it with the second group where 79 percent of the people agreed to invest.
Another study at the University of Minnesota found that a stand-up presentation using visual aids will cause your customers to be willing to pay 26 percent more money for your exact same product or service. When you stand up, you instantly command authority, attention, and interest. People know it's time to listen. When you are standing, you can move about, which also keeps attention. Rigid, feet-glued-to-the-floor presenters will elicit loud snoring in short order. People also love visual aids, and you are the best and most reliable one in your presentation.
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