Public Speaking: Service After The Sale

Following Up After the Sale

Humor and lightheartedness can be used after the sale to maintain a nonthreatening presence with the customer. This also helps create loyal customers and repeat business. Customers see that you didn't disappear immediately after getting their money.

My office assistant bought a new Saturn automobile a few years ago. About every three months she gets a letter from the salesperson who sold it to her. He writes her a poem. No doubt it is the same poem that goes out to all his customers, but so what? His name is always in front of her. For a few cents he is creating a loyal customer. In addition, the Saturn Corporation is always sending her customer satisfaction surveys to show they care.

What other customer service techniques can you use?