Friday, February 06, 2009

Public Speaking: Automate, Automate, Automate

People comment to me all the time, "Tom, your name shows up
everywhere. How do you do it?"
Basically I let my fingers do the
talking. I learned how to speed things up in my office by using
technology. I can think up promotions and distribute them world
wide in a matter of minutes. When you learn how to harness that
kind of power it is relatively easy to make your name show up in
more and more places.

Here are some ways to speed things up:

=> Learn how to use email filters so you don't have to wade
through tons of junk email.

=> Learn to use signature files to insert long strings of text
that you type frequently in your emails.

=> Learn to use the autotext feature in your word processor that
recognizes strings of frequently typed text and types the rest in
for you automatically.

=> Learn to use autoresponders which automatically respond to
customer inquiries 24 hours per day.

=> Learn to use sequential autoresponders to do multiple follow
up letters to your prospects again automatically.

=> Try out free programs like Short Keys Lite that will type any
text you want by pressing only two keys.

=> Use good list management software or a list management company
to control your email lists. (This saves me at least three hours
work every time I send out one of these ezines.)

=> Collect questions you field over and over and make a FAQ
(frequently asked question) page on your website and also
duplicate it in a signature file so you can email it to people.

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