Monday, March 29, 2010

Public Speaking: Making the Most of Keywords on Your Website

Keywords are the heartbeat of a public speaker’s website. Choosing proper keywords and placing them strategically can mean the difference between drawing no visitors to your site and thousands of new visitors. Thousands of site visitors can translate into thousands of buyers for your public speaking products and services. Follow the tips outlined below to increase traffic to your public speaking website.
Do your keyword research. Know the words the people who need your services are typing into their search engines.

Place a keyword in the title bar, which is the blue bar located at the top of your computer screen, not at the top of your website. This is the primary place search engines look when they are looking for your keywords. The search engine works from the top of the page down. Remember, every page on your website has its own title bar.

Put keywords in links. When you put a link on a page to one of your other sites or pages, use keywords in the link to describe what is on the linked page. For instance, name a link “Public Speaking Tips,” not just “Click Here.” Known as anchor text, the keywords will help the search engine rank your site. Don’t use the same keywords for every link.

Use Keyword Prominence. The position of the keywords on the page signals to the search engine the importance of the word. Remember the search engine starts at the top of the page. Begin with the title. Place the words at the beginning of the paragraph and at the beginning of the sentence.

Eliminate dropdowns. Dropdown menus use a huge amount of code, making it more difficult for the search engines to find your keywords. Also, long dropdown menus confuse your site visitors. If you are using lots of dropdown menu items, you probably need to have more websites.

Add side door pages. Create short content pages (350-500 words) that are search engine friendly with properly placed keywords. Create lots of these pages for your websites to increase search engine rankings.

Support your site with a blog. Blog postings get faster ratings in Google. Put your main keywords in the title of your blog. Also make sure your blog is hosted on a different hosting service than your website so you can link one to the other.

Add feeder sites. Make very simple and very clean sites that are totally about one keyword or keyword phrase. The goal is to drive people to your main site with the feeder sites.

Obtain better domain names. Use your main keyword or keyword phrase and get a .com with no dashes. Dashes are unnecessary and people forget to type them in. You probably won’t be able to get the .com you want, so add up to six characters before and/or after your keyword.

Name pages properly.
If the keyword is in the domain name, don’t name your pages with that keyword. If the keyword isn’t in the domain name, use the keyword to name your page.

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