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Wednesday, November 30, 2005

New Internet Design and Development Service

I use and personally recommend Ciplex to all of my students for any design, marketing, and Internet related service. Their prices, turn-around-time, and quality of work is outstanding. The owner of Ciplex is actually one of my students, going on 7 years now. I have no doubts in his ability to do outstanding work.

-- Tom Antion, Antion & Associates

Visit Ciplex at http://www.ciplex.com .

Public Speaking Tips: Opening

  • Make points that folks agree on first. Never create controversy early, unless you are doing it for dramatic effect.
  • Never tell a long involved story unless it is HIGHLY TESTED. If it bombs, you will have a tough fight to win back the audience.
  • Never tell any story or joke that has a remote chance of offending someone. After you warm up the audience, you may be bolder.
  • Somewhere in your opening you must tell the audience why you are there. They need some selfish reason to listen to you.
  • Using humor in your opening tells the audience that yours is going to be a fun presentation. It tells them that they might actually enjoy it. Don't disappoint them by telling an opening joke and boring them the rest of the time.

Monday, November 28, 2005

Public Speaking Tip: The Differences Between a Man and a Woman . . .

The Differences Between a Man and a Woman . . .

in the Audience that is . . .

by Tom Antion

There is nothing I like better than an all female audience. All female audiences tend to laugh more easily and louder than all male audiences. All-male audiences are the toughest because the male ego gets in the way of laughter. They look around to see if anyone else is laughing before they laugh, and they won't laugh as loud because they think they will look less powerful. If you present to an all-male audience it is more critical to bond and be "one of the guys" especially if you are a female presenter. I'm not being sexist here. I don't believe in sexist language. I'm just giving you the thoughts to keep in mind if you are a female presenter and you want to be successful in front of a general all-male audience. You must realize: not all males out there in the business world are as sensitive as me (send all big hugs to me in care of the publisher . . . which is me). If your all-male audience is a general audience not from the same company or field, stick to sports, business, and money to best connect with them. One of the hardest audiences to deal with consists of a group of executives from the same company when the CEO is present. If you say something funny, the executives will start to laugh, but they choke it off until they check to see if the CEO is laughing. If he or she is laughing, then they go ahead and laugh. This kind of audience will create timing nightmares for you. If you are the CEO and you are in the audience for a presentation, it is your obligation to laugh and at least act like you're having a good time to "give permission" to everyone else to laugh. As a Wake em Up presenter, you can sometimes take it upon yourself to gently explain to the CEO how everyone will look to him or her for approval. Audiences that consist of more than 50 percent women are good too because Tom is single. The presence of the females provides a good buffer and makes it OK for the men to laugh, since so many other people are laughing.

(Ref: Wake em Up Business Presentations Pages 15-16)
http://www.antion.com/wakebook.htm

Friday, November 25, 2005

Public Speaking Tip: Schmooze

One of the easiest things to do to get a good reaction from the audience is to schmooze with them before the presentation. I actually start this by pre-program phone interviews before I even get to the state where I'm speaking. This tip has to do with schmoozing right before you go on stage.

Whenever possible make it a firm point to have your presentation equipment and materials set up and tested long before anyone is expected to arrive at the meeting. When the attendees do begin to arrive, start introducing yourself as the speaker and shaking hands with them. If they are coming in a few at a time, you should be able to spend a few minutes talking to each group. Either make small talk or ask them what they want to get out of being there. Pay particular attention to people that are by themselves and facilitate introducing them around if it's appropriate . . . at any rate, make them feel at home.

These small gestures will create tons of rapport and cause most of the people that you've touched to be rooting for you.

Tuesday, November 22, 2005

Public Speaking Tip: Last Minute Practice

If you happen to be staying in a hotel in a room next to mine,it is very likely you would hear parts of my upcoming speechbellowing through the walls.

Even after the enormous number of presentations I've done I stillpractice my stories and various bits of material the night beforemy event. I heard Zig Ziglar saying that he does the same thing.

Unless you are speaking every day, it is almost impossible tostay razor sharp with your delivery. Being a keynote / largeevent speaker, I may go 90 - 120 days between times when I tellcertain stories on stage. The last thing I want to do is flub upa line or bumble through a piece of material because I hadn'tthought about it for a couple months.

Don't get cockey! Practice your material several times rightbefore you do your speech and you'll have a much greater chancethat each word will come out perfectly.

Friday, November 18, 2005

Public Speaking Tip: Extremely Small Customization

When speaking to a very small group of people you should be able to include an extremely large amount of customization. You should have researched the group and done your normal homework including phone interviews with the expected attendees (if it is a public event and you don't know who is coming, be set up way early so you can greet and interview people as they arrive.) Jot down a note of why each person attended. Then, when a section of your talk applies to them, point it out and name them by name.

Example: "John, you told me you wanted to learn how to sell more to the people that visit your website. This section specifically addresses that, especially the part about the psychology of the sale."

Don't assume that people will perk up when you come to the part that specifically applies to them. Make a big deal to point it out to them. You will be adding an extreme amount of value which makes them realize that it was a good thing they attended. Oh and don't forget they'll love you for it.

Thursday, November 17, 2005

Free Issue of Internet Marketing Publication

On special arrangements with Planet Ocean, we are giving you totally free access to this November issue of SearchEngineNews.com

This is the monthly publication that I use to stay current
on search engine stuff.

-- Go to:
http://www.searchenginenews.com/se-news-thanks/GIM/
username: thanks
password: giving

Normally, people pay $97 to gain access to this great publication. However, this one-time invitation makes your access Totally Free -- compliments of us and good until the end of this month, November 2005.

...and the content you'll be looking at includes some of the most valuable information Planet Ocean has published all year.

You'll learn all about Google's latest update that shuffled the rankings. You'll also get the most recent strategies for mapping out your site's *top search engine presence* for the long term. These are the strategies that will still be working one year, even two-three years from now.

As far as we know, this is the first time *ever* that Planet Ocean's info has been available for free. Now's an excellent time to peek behind their exclusive membership curtain to see why people have been willing to pay for monthly access since 1997.

I highly recommend that after you read the free issue that you subscribe to this top-of-the-line publication.

Wednesday, November 16, 2005

Advanced Electronic Marketing TeleSeminar Marathon

My First Ever
Advanced Electronic Marketing TeleSeminar Marathon

Why do I call it a marathon? Because I'm still compiling all the techniques I'm going to give you and I have no idea how long it will take to deliver.

Monday, November 21, 8:00 PM Eastern.
Can't make it, Get the Cds & MP3s (see below)

If you have a website that is already making money, then this teleclass is for you.
I'll be going over 9 revenue sources you should be considering plus tons of advanced strategies and techniques to take the Internet part of your business to a much higher level.

You will learn:
  • The latest sales conversion strategies turn the same number of visitors into more cash.
  • How RSS and XML are going to keep your Internet operation profitable in the future . . . Bypass the spam filters to get your message through.
  • 5 Ways to Explode your affiliate earnings . . .let someone else ship the products and all you have to do is cash the commission checks.
  • Advanced Ebay Techniques . . . Every little trick of the trade can push your bucks and lead generation through the roof.
  • Direct to desktop techniques that are getting better and cheaper . . . You can have gorgeous audio, video and text showing up right on a subscribers desktop.
  • 2 of the newest passive ad revenue generators that some say will replace Google Adsense
  • How to use dynamic sales letters and auto responders to maximize sales. . .
    . Your prospects will feel like you are talking just to them.even though you and I know you could be handling 1000 people at a time.
  • 3 Ways to automatically reduce spam . . . We still have lots of email to deal with so you may as well keep the spam to a minimum.
  • The cheap and easy way to synchronize email all over your house and when you are on the road. - You'll never have to try to import and export email files to keep everything straight and this is Dirt cheap and very easy.
  • Different ways to have Internet moolah pouring into your business . . .
    It's the modern day 'multiple streams method'.
  • Black Hat search engine resources . . . Learn how to cheat for quick cash.
  • Super tricks of using online Publicity to sell your products and services . .
    . Expect lots of radio, TV and Print Interviews to come your way.
  • The latest ebay techniques to make money and gain leads . . . With 150 million users every tiny trick you learn can mean tons of money in your pocket.
  • The pay per click search engine techniques to get you instant traffic. . .



I'll tell you about the largest and most profitable engines.


PLUS there will be Tons (way too many to list here) of advanced techniques and tricks of the trade used by top Internet marketers raking in millions.


Register below


http://www.antionteleseminars.com/UpcomingTeleSeminars.htm


I'll cover even more great stuff like:

  • Different formats for your ebooks that can boost your profits from the same material . . . Once you've written the book you may as well maximize the returns.
  • Where to get free ebooks you can sell, giveaway or use to attract search engines . . . Plus you need to know how to use this stuff correctly or it could get your website banned.
  • 3 Ways to get dirt cheap websites . . . You'll probably want to kill your current web designer when you find out what you can get for 20 bucks.
  • How to create a mini-course that actually makes money . . . This is the cheapest and easiest product you could ever create.
  • How to get your audio files distributed worldwide for free . . . No sense letting the teenagers have all the fun.
  • 5 Ways to find out what's 'hot' on the Internet . . . If you like to create cutting edge stuff, then this segment will be for you.
  • How to use 'clone' sites to dominate the search engine rankings . . .
    Without getting in trouble or tipping off your competition that it's really you.
  • 10 Different kinds of moneymaking sites you can get for almost nothing . . .
    (yes, I know this sounds too good to be true, but I'll prove it to you on the
    call)


I will also be covering many, many miscellaneous tips on this seminar. . .
Some of which could be the 'tipping point' difference between a highly profitable effort and a so, so barely profitable one. Be ready for a rapid-fire array of tips that can make you big money.

My TeleClasses sell out fast and this one is going to get special attention because it's the first ever where I bare my soul of all the advanced, sneaky, and high-level, yet easy to implement tips I've used to become an Internet multi-millionaire in a few short years.

Sign up today.

The first 100 people to register get the entire CD AND MP3 collection for free and I can assure you, I am going to blow you away with this teleclass.


Http://www.AntionTeleseminars.com/UpcomingTeleSeminars.htm


In addition to the teleclass you'll get a downloadable handout with all the links I'll be covering during the event PLUS


Bonus # 1: You'll get access to 160 Internet Marketing Resources at my exclusive Mentor Training Site


Bonus # 2: You'll get my 'Work For Hire' Agreement. This is the agreement I use when I hire a ghostwriter or programmer.


Bonus # 3: You'll get my reading and educational material list. . . . I spend lots of money learning from other resources. I'll tell you about the best of the best training materials that have made me money.


Http://www.AntionTeleseminars.com/UpcomingTeleSeminars.htm

Public Speaking Tip: Think Global

The world is getting smaller. Now, it is no big deal to put us on a plane and expect us to address an international audience twelve hours later. Or we might face a U. S. audience made primarily of people from Japan, or India. A handy and inexpensive source of international background information is the Culturgram published by the David M. Kennedy Center for International Studies, which is part of Brigham Young University, in Provo, Utah. Each Culturgram is a four page newsletter, updated every August, that gives you an easy to understand overview of the country of your choice. It includes customs and common courtesies, along with information about the people and their lifestyle. References are also included for additional resources. Currently 168 Culturgrams are available. Prices range from $6.00 for a single copy to 50 cents for bulk purchases. Call (800) 528-6279 for details.

(Ref. Wake em Up Business Presentations Pg. 21)

http://www.antion.com/wakebook.htm

Monday, November 14, 2005

Check out the new redesigned Tom Antion Affiliate Program

Check out http://www.antionaffiliates.com

Today marks the launch of the newly redesigned Tom Antion Affiliate Program. We continue to offer 20% to 50% to our affiliates for products they sell. The program is free to join and is easy to use. Simply use the individual product links and send customers to Tom's website. We take care of the rest and send you your monthly commsion check.

Our succesful affiliates, who make sometimes several thousands dollars in a single month, include mentions about Tom's products on the web sites and in their ezines. They do not spend hardly anytime of this process and the money continues to arrive.

The new affiliate manager is Lem Apperson (lem@antion.com). Join us in welcoming him as we begin launching the new redesign Affiliate Program.

Public Speaking Tip: Non Hotel Events

When you are speaking at an event that is NOT in a hotel setting,you must pay particular attention to making sure you haveeverything you need to make a smooth event.

Here's a brief checklist of things that may not be available ifyou aren't in a hotel:
  • Projection Screen
  • Flip Chart
  • Extension cords
  • Power strips
  • Ice
  • Refreshments, coffee, juice, water, etc.
  • Lunch
  • Cups
  • Napkins
  • Pens
  • Pencils
  • Microphone and sound system
  • Adapters
  • Signage
  • Copies

Add to the above list any items particular to your event that thehotel usually supplies. Pay close attention to every detailbecause there may be no time to head to Radio Shack or some otheroutside vendor before your event starts.

Thursday, November 10, 2005

Public Speaking Tip: Use Humor

Use humor in presentations to make yourself more likable. Humor is a great rapport builder which knocks down audience resistance to your message. Make sure you space it throughout your presentation. You will subconsciously or consciously be tagged as trite by the audience members and out of touch if you tell a joke at the beginning and then forget humor for the rest of the presentation.

(Ref: Wake 'em Up Business Presentations Page 4)

http://www.antion.com/wakebook.htm

Tuesday, November 08, 2005

Public Speaking Tips: Opening Tips

=> Make points that folks agree on first. Never create controversy early, unless you are doing it for dramatic effect.

=> Never tell a long involved story unless it is HIGHLY TESTED. If it bombs, you will have a tough fight to win back the audience.

=> Never tell any story or joke that has a remote chance of ffending someone. After you warm up the audience, you may be bolder.

=> Somewhere in your opening you must tell the audience why you are there. They need some selfish reason to listen to you.

=> Using humor in your opening tells the audience that yoursis going to be a fun presentation. It tells them that they might actually enjoy it. Don't disappoint them by telling an opening joke and boring them the rest of the time.

Monday, November 07, 2005

Articles by Tom

Articles by Tom:



  • http://www.articlefeeder.com/0-32913-30-Electronic_Coupons_and_Rebates.html

    You can also offer cash rebates on your products in the same way.

    Some shopping cart systems, such as the one I use, Kick Start Cart ( http://www.KickStartCart.com ), have a coupon module that generates coupon and discount links...

  • http://www.articlefeeder.com/0-32949-12-Merchant_Accounts_and_Shopping_Systems.html

    One of the best ways to capture and use customer credit card information is with a merchant account (Visa, MasterCard, American Express) that is tied to your electronic shopping system. It used to be hard to get such a merchant account but no longer. It seems like every company out there is ready to give (well, not give but sell) you a merchant account, but beware...

  • http://www.articlefeeder.com/0-32641-3-How_to_be_a_Great_Speaker_Without_Using_PowerPoint.html

    REVEAL YOURSELF Some people have trouble implementing this idea because
    they like to remain aloof and private. This will hurt their chances of
    making a good connection with people in the audience...

  • http://www.articlefeeder.com/0-22795-18-Don

    If you read this article and can honestly say that your Web
    designer doesn't engage in these practices, by all means keep
    them around! There are, Heaven knows, precious few such designers
    around. But if you're like most of us, at least a few of these
    behaviors are likely to sound all too familiar. In that case,
    it's your duty to turn off your Web designer's money spigot and
    find someone else (or learn to do this stuff yourself; it's not
    that hard).

  • http://www.articlefeeder.com/0-10776-26-Special_Delivery!_Tips_for_Improving_Your_Humor.html

    Sigmund Freud wrote: "The most favorable condition for comic pleasure is a generally happy disposition in which one is in the mood for laughter."

    This concept is called "in fun." If you want your audience to laugh, they must be in fun. You, the speaker, must be in fun. The emcee or program coordinator must be in fun. The whole program should be designed in fun. Do anything you can to be sure your audience knows that it's OK to laugh...

  • http://www.articlefeeder.com/0-7700-30-22_Questions_to_Ask_Before_You_Use_Any_Shopping_Cart_System.html

    You can use traditional methods to sell products such as direct mail, catalogs and advertising. However, if you have a great online presence, the entire world is your marketplace at a fraction of the cost of most traditional methods. To easily sell to this worldwide marketplace, you need a great shopping cart system.

    Choosing a shopping cart system is perhaps the most important single decision you'll make in your online marketing career...

  • http://www.articlewarehouse.com/articles/self/04610.aspx

    People like to get good deals on the things they buy. Using electronic coupons and rebates is one good way of doing this. And, as a bonus, some people shop specifically for discounted products, so if you are known as a merchant who gives coupons from time to time, you'll be on the "watch list" of these bargain shoppers...





Friday, November 04, 2005

Public Speaking Tips: Ten You's for Every I

by Rob Sherman

At a recent meeting of the National Speakers Association, platform
personality Joel Weldon demonstrated what "You Power" is all
about. He actually gave the same speech twice. The first was
peppered with "I's" and it received polite applause. Then he
repeated his address, changing the wording to include "you" as
many times as possible. What a dynamic turnaround! Weldon
received a standing ovation.

Make a transcript of your most recent presentation. Now circle
every "I" and every "you." What is the ratio? If it's not ten to
one in favor of "you," rewrite your speech.
(Excerpted from "Sherman's 21 Laws of Speaking) Available at
http://www.shermanleadership.com

Wednesday, November 02, 2005

More Articles by Tom


  • http://articles4content.com/content/launch/02-11-200522-Questions-to-Ask-Before-You-Use-Any-Shopping-Cart-System.htm

    You can use traditional methods to sell products such as direct mail, catalogs and advertising. However, if you have a great online presence, the entire world is your marketplace at a fraction of the cost of most traditional methods. To easily sell to this worldwide marketplace, you need a great shopping cart system. Choosing a shopping cart system is perhaps the most important single decision you'll make in your online marketing career.

  • http://articles4content.com/content/launch/02-11-2005Electronic-Coupons-and-Rebates.htm

    Personally, I don't really like coupons. I rarely use the things. In fact, I come close to going berserk in the check-out line at my local grocery store when I see a thick stack of coupons being pulled from the purse of the lady ahead of me.

  • http://articles4content.com/content/launch/02-11-2005Merchant-Accounts-and-Shopping-Systems.htm

    Congratulations! You created an impulse in a customer to buy your product, but there's one small catch--without some way to process their credit card information, your sale is gone. One of the best ways to capture and use customer credit card information is with a merchant account (Visa, MasterCard, American Express) that is tied to your electronic shopping system.

  • http://articles4content.com/content/launch/02-11-2005How-to-be-a-Great-Speaker-Without-Using-PowerPoint.htm

    USE EMOTIONAL LANGUAGE Boring old facts rarely move people to action. Learning to use words that evoke emotions in people will make a much greater impact when you speak. There are many emotions you can trigger in the audience just by your choice of words. Happiness, anger, sadness, nostalgia are just a few. Knowing your purpose for being in front of the group helps you to pick which emotions you want to tap. When your purpose is known ...

  • http://articlesrampage.com/article132.html

    There are hundreds, maybe thousands, of off-the-shelf, free and alternative products out there vying for your money, time or both. And most of them are junk. Don't suffer like I did. I learned the hard way. When I started on the Internet I couldn't find a decent shopping cart program ...

  • http://articlesrampage.com/article131.html

    USE HUMOR Even Shakespeare used humor in the middle of the tragedies he wrote. Humor is a powerful and effective tool that gives the audience's mind a chance to breath in the face of heavy material. It also makes you more likable and fun to listen to. Humor is also much more likely to make your information more memorable. You don't have to be a stand up comedian to use humor in speeches and ...

  • http://articlesrampage.com/article133.html

    People like to get good deals on the things they buy. Using electronic coupons and rebates is one good way of doing this. And, as a bonus, some people shop specifically for discounted products, so if you are known as a merchant who gives coupons from time to time, you'll be on the "watch list" of these bargain shoppers.

  • http://articlesrampage.com/article134.html

    When shopping for a merchant account, it is important to get firm numbers on up-front fees, monthly fees, credit card percentages, and costs per transaction, so be sure to get the merchant's definition for a "transaction," such as whether obtaining authorization only constitutes a transaction or whether processing a return does. All of these fees can add up, but still will seem like mere pennies when the orders start flowing in.

Articles by Tom

    Articles by Tom located on the Internet:

  • http://articlealley.com/article.php?aid=12852&cat=4

    There is nothing wrong with making your own website if you are looking to save some money. Be prepared however, for your finished product to resemble an after school project cutesy, homemade touches and all. It is pretty hard to make your own website and have it look professional but, there is an easier way that will leave you with fewer headaches in the long run.

  • http://www.a1articles.com/article_12852_4.html

    You must first do some web research. Click around and find websites that have the look you are going for. Make some notes and jot down what it is you do and do not want representing you. You should also start thinking of some keywords that will help people find you if they were to type them into a search engine.

  • http://www.webhosting-articles.com/article_12852_4.html

    After you have a rough idea of what you would like your site to look like, you should contact a professional who will take care of all the hassles that come with making a webpage. I recommend contacting ...

  • http://impactarticles.com/artman/publish/article_7074.shtml

    With more and more small and home based businesses getting high speed, full-time Internet connections from cable and DSL modems, there is an increased need for firewall software and/or hardware. A firewall can be many things, but the main thing you need to know is that without one you are at risk of someone breaking into your computer.

  • http://articlealley.com/article_13918_11.html

    A firewall can be many things, but the main thing you need to know is that without one you are at risk of someone breaking into your computer. With people staying connected to the Internet full time with Cable modems or a DSL line, you are at a MUCH greater risk of someone accessing your computer from a remote location.

  • http://www.a1articles.com/article_13918_11.html

    Basically a firewall limits the access to your computer from the Internet. This has nothing to do with your website. That's your webhost's responsibility to protect your site (which is another reason to make sure you have a reputable firm hosting your website). We're talking about someone accessing the computer that's sitting on your desktop right now.

  • http://www.webhosting-articles.com/article_13918_11.html

    I was amazed at the number of alerts I got when I first installed my firewall. Each alert meant that someone or some automated robot was trying to access my computer. Admittedly, if you are a small business just beginning e-commerce operations, you are not a prestigious target for a hacker to attack. But you might be a fun target for some 8th grader who wants to see if they can get into your computer.

  • http://www.buzzle.com/editorials/10-28-2005-80104.asp

    Admittedly, if you are a small business just beginning e-commerce operations, you are not a prestigious target for a hacker to attack. But you might be a fun target for some 8th grader who wants to see if they can get into your computer. Begin by immediately downloading and installing some free firewall software: You could visit http://www.firewall.com/ for many choices and more technical articles about firewalls.

  • http://webarticles.com/Internet/Web-Design/How-to-Make-a-Website-(Minus-the-Headaches)

    Not everyone uses the same browser, so your webpage may look very different from one computer to the next. To get a quick look at how your site may appear on other browsers, go to http://www.anybrowser.com/. When choosing a font, use something standard like Times New Roman one that virtually every computer has. A good resource to help guide you through all of your website problems is Robin Williams (no, not that Robin Williams) book, The Non Designers Web Book.

  • http://webarticles.com/Internet/Marketing/Get-Your-EBook-to-Your-Customers

    Well, you've finished writing and editing your e-book, so now it's time to sell it. And when you sell it, you have to get it to your readers as quickly as possible. Much of the attraction of e-books is that they can be bought and received instantly.


  • http://webarticles.com/Internet/Security/Protect-Yourself-with-a-Firewall

    With people staying connected to the Internet full time with Cable modems or a DSL line, you are at a MUCH greater risk of someone accessing your computer from a remote location. Basically a firewall limits the access to your computer from the Internet.


  • http://www.internethomebusinessarticles.com/content/view/1657/2/

    Be prepared however, for your finished product to resemble an after school project cutesy, homemade touches and all. It is pretty hard to make your own website and have it look professional but, there is an easier way that will leave you with fewer headaches in the long run. You must first do some web research. Click around and find websites that have the look you are going for.






Public SPeaking Tips: 5 Tips to Make 'em Love Ya

=> Be down to earth. Nobody likes the aloof talking head.

=> Phone as many attendees as you can before the program and asktheir opinions. Use the information to make them the stars.

=> Mingle with attendees before the program and make small talklike telling them Tom is single. The personal connection goes along way.

=> Thoroughly research the problems of the group and bringimmediately usable solutions. They can't help but like you whenyou help them out.

=> Stay as long as you can after the program. If you can arrangeit, don't run out the door and leave them cold. If you have toleave, offer email follow up for any unanswered questions.

Tuesday, November 01, 2005

Articles by Tom:

More Articles by Tom Antion