Friday, October 19, 2012

Public Speaking Marketing - Crowdfunding on Kickstarter

Have a project, book or training system that could use an infusion of cash to get started?

Use to raise funds that you don't have to pay back. A free lunch? Well, sort of.

Crowdfunding is a popular way to advertise your new project to thousands of people who want to help you make it happen. Create a campaign explaining why you need the funding with a compelling video, some great copy and a 'rewards' system and get pledges of real cash from real people that you don't have to pay back.

Take a look at all of the great projects that small business people like yourself are getting funding for by browsing through the catagories. This is a dream come true for public speakers and anyone who needs a boost to get their business off the ground. If you haven't seen this great resource before, I think you'll be blown away by the potential of what crowdfunding can do.

While you're browsing through the campaigns, keep in mind some of these tips if you want to try crowdfunding for yourself:

- the best rewards are not just 'gifty' junk, but very creative things that can help your pledges better their lives.

- easy rewards are often digital products that keep the cost of shipping them down to a minimum.

- the rewards are not always the driving factor to why people would pledge. It's more often your plea for funding that has the emotional appeal that makes people want to give.

- the most successful campaigns have a video where you can make a more personal and emotional appeal.

- the most successful capaigns rely heavily on networking to get the word out: friends, family, email lists and social networking.

The best way to learn to use crowdfunding successfully is to look carefully at how the highest funded campaigns did it. Good luck and give it a try!