Everyone knows that a computer virus is bad. What many people don't know is that viral marketing is REALLY GOOD!
Viral marketing means that one or more of your marketing efforts "spreads" like a virus. You can stimulate the viral spreading of your marketing efforts.
Here's a very effective way.
Write a tip sheet, a top ten list, E-book or something like that with extremely useful information that you are sure people in your target market will want to share. You can encourage them to do this with simple "pass this along to a colleague" blurbs in the document.
I do this very effectively with my e-book, "How to Pick a Shopping Cart System that Makes You Money" This book teaches people how to pick the right shopping system for their website. The obvious choice when they get done reading it is the one I promote http://www.KickStartCart.com You can use the exact same technique for your speaking engagements or any products you promote.
Here are ways I distribute the book:
=> I give this book away to interested parties (Get your copy at http://www.Public-Speaking.org/ebook.htm )
=> I am currently submitting it to free ebook sites.
=> I post it on websites.
=> I sell the resale rights to others for only $9.95 (they can then resell the book and keep all the money) http://www.GreatInternetMarketing.com/shoppingcarts.htm
=> I sell a customized version of the book for $97.00 which allows the reseller to get a piece of the action if someone purchases my shopping cart.http://www.GreatInternetMarketing.com/shoppingcarts.htm
All these ways are incentives for people to distribute the book.
Use viral marketing and watch your marketing message spread fast.