I started using this tip the moment my latest book came off the presses, but you can use any kind of product to make it work. Here*s how it works.
You always want to add extra value for the people hiring you as their speaker. Let*s say you give the meeting organizer 100 books or audio tapes when he or she hires you to speak. The products can be given away to the audience members, or sold at the event to help defray the cost of your appearance.
This technique also makes you more attractive to speakers bureaus because your fee is higher. If you create the products yourself and keep the unit cost low, you still come out ahead after paying for the product and the speakers bureau commission. AND the client gets added value too. Everyone wins and that*s what keeps us working.