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Friday, April 21, 2006

Public Speaking: Pick Your Audience

(Did he say "pick" my public speaking audiences?). Yes, I did say pick your audiences. Some of you may not have this luxury because you must do speaking as part of your job, but those of you that do, will move up faster in the speaking world. When you are a beginning public speaker it is important for you to experience different types of audiences just FOR the experience. As you climb the speaking ladder where the audiences are bigger, or more important to your career, and the stakes are higher, you must learn to just say no.

Most top speakers don't accept every request to speak even if they are available, and the money is right. They pick their engagements to put themselves in front of audiences whose profiles indicate the greatest chance of success. If you are a highly technical speaker, you would not want to be speaking to a widget sales group at their annual retreat. Conversely, as a really fun retreat facilitator, you would not want to be speaking to a group of radar technicians who are only interested in performance data of the latest missile protection system.

Avoid accepting engagements where the audiences needs are clearly out of sync with your abilities, likes and dislikes. Don't get me wrong. I want you to keep pushing your limits, but if your audience needs more than you can give --that's right -- you bombed. Although it will be a lesson learned, do yourself and everyone else a favor. Learn to just say no.

Wednesday, April 12, 2006

Public Speaking: Adding Golf to Your Topic + Can't miss speaker joke

Adding Golf To Your Topic -- Even if you're not a golfer

I'm not a golfer, but I can tell you one thing for sure. Many
people in your audiences are nuts over golf.

I've seen some speakers do their entire presentation using a golf
metaphor. They would say things like, "In golf if your swing is
off, you'll hit the ball into the woods . . . just like if your
leadership technique is off you'll be in the "rough" .. . and a
lot more is at stake than just a bad scorecard." etc.

I've seen speakers carry their golf bag on stage and pull out
some clubs just to have something to do with their hands.

I've seen speakers get audience members on stage to have a
putting contest.

I've seen one speaker at a resort ride into his speech on a golf
cart.

You don't even have to like golf to add a little bit about golf
to your speeches. I tease the golfers in the audience about all
their crazy gadgets.

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Can't Miss Golf joke for Speakers

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Here's an old standby joke that pretty much can't fail.

Setup: Prior to your talk you find out the name of one of the
likable characters in the audience who is always bragging about
his/her golf game, but isn't really that good. Let's call him
"Joe"

You also find out the name of another fun and likable person who
hates golf. Let's call her "Sally"

Here's how you deliver the line:

I've got good news and I've got bad news.

The good news is that Sally has finally decided to take golf
lessons . . . (Pause)

The bad news she's taking them from Joe. (Pause for laughter)


For an enormous amount of information on golf (more than enough
to make an entire speech out of)

Visit http://www.GolfArticles.net

Good luck.

Tom Antion, Publisher "Great Speaking"

http://www.GolfArticles.net

Public Speaking: Specific Objectives

Make sure you find out exactly what you are supposed to accomplish when you are asked to do a public speaking engagement. It is best to have it in writing. This can be handled with a question on your pre-program questionnaire. If you don't get this information, you are open to complaints that you did not achieve the goals of the meeting organizers.

P.S.: Just because this is a short article doesn't mean you should ignore it's BIG message. Ignore this point and it can mean BIG trouble.

Monday, April 10, 2006

Internet Marketing ButtCamp in Las Vegas April 27th

I'll be hosting my infamous Internet marketing "ButtCamp" where you learn to make money sitting on your rear end April 27th in Las Vegas. Full details at http://www.antion.com/buttcamp.htm

Friday, April 07, 2006

Public Speaking: No Brainstoppers!

I made this term up so don't try to find it anywhere else. A "brainstopper" is something you say or do that causes the mind of an audience member to stop to think. This can be a good thing, but most of the time when I catch a coaching student delivering a brainstopper, it is a bad thing.
Here is an example of a good brainstopper. You might say, "Take a moment and think about the first toy you had as a child."
A command like this would take the audience member's mind from where it is now to a time long ago. For most of the audience this will be a pleasant experience. For some it may be unpleasant. Either way you still are directing the show. You might do this to make some kind of point about how simple things used to please us, or something like that.
Here is an example of a bad brainstopper. You might say, "That man's elocution is impeccable." For all of us highly educated and brilliant folks the word "elocution" obviously means fine form in speaking or reading.
If this word was used in a less educated arena, the instant it came out of your mouth, the brains of the audience members would be racing to figure out what the word "elocution" means. Thus, their brains have stopped because you used a word that was not easily understood. The audience member will not hear your next few sentences because they are still trying to figure out the word "elocution." Do this several times and they will tune out altogether ... unless of course you are Deepak Chopra who gets high praise for being totally unintelligible hahahahaha
Another way to stop someone's brain is to distract them by your actions. You might display an odd prop before explaining what it is. This would make an audience member stop listening while their minds tried to figure out what the prop is. If you were talking during this time, they wouldn't hear a word you said.
Look at your word choice and actions carefully before you exhibit them on stage. It is hard enough to keep attention in today's short attention span environments. Don't make it worse by using bad brainstoppers.

Tuesday, April 04, 2006

Public Speaking: Say It With Fewer Words

You've got a great, major public speaking presentation, and suddenly you're asked if you can get your message across in five minutes! Don't panic. For today's television generation, sound bites can be more powerful than lengthy dissertations. Here's how to compress your speech without losing impact.
Don't apologize or mention that you usually have much more time. Be confident that you can communicate in five minutes. Begin fast. Start with a an attention-getting statement such as, Your job won't exist five years from now, or In the next 5 minutes I want to convince you the best action you can take is ... Use a strongly visual story. Illustrate your points -- how it is now, how it will or could be -- with a story so vivid that the audience can "see" it. Divide your 5 minutes into three parts. Present a problem, a payoff, and your point of view: The number one piece of advice I can give you today is..., your story illustrates your idea and your walk away line could be what will happen if they do what you suggest!

Monday, April 03, 2006

Public Speaking: Preparing for your speech

One of my most powerful techniques is doing phone interviews with people I know are going to be in the audience. This gives you tons of insider information that you can use in your speech.