Monday, November 07, 2005

Articles by Tom

Articles by Tom:


    You can also offer cash rebates on your products in the same way.

    Some shopping cart systems, such as the one I use, Kick Start Cart ( ), have a coupon module that generates coupon and discount links...


    One of the best ways to capture and use customer credit card information is with a merchant account (Visa, MasterCard, American Express) that is tied to your electronic shopping system. It used to be hard to get such a merchant account but no longer. It seems like every company out there is ready to give (well, not give but sell) you a merchant account, but beware...


    REVEAL YOURSELF Some people have trouble implementing this idea because
    they like to remain aloof and private. This will hurt their chances of
    making a good connection with people in the audience...


    If you read this article and can honestly say that your Web
    designer doesn't engage in these practices, by all means keep
    them around! There are, Heaven knows, precious few such designers
    around. But if you're like most of us, at least a few of these
    behaviors are likely to sound all too familiar. In that case,
    it's your duty to turn off your Web designer's money spigot and
    find someone else (or learn to do this stuff yourself; it's not
    that hard).


    Sigmund Freud wrote: "The most favorable condition for comic pleasure is a generally happy disposition in which one is in the mood for laughter."

    This concept is called "in fun." If you want your audience to laugh, they must be in fun. You, the speaker, must be in fun. The emcee or program coordinator must be in fun. The whole program should be designed in fun. Do anything you can to be sure your audience knows that it's OK to laugh...


    You can use traditional methods to sell products such as direct mail, catalogs and advertising. However, if you have a great online presence, the entire world is your marketplace at a fraction of the cost of most traditional methods. To easily sell to this worldwide marketplace, you need a great shopping cart system.

    Choosing a shopping cart system is perhaps the most important single decision you'll make in your online marketing career...


    People like to get good deals on the things they buy. Using electronic coupons and rebates is one good way of doing this. And, as a bonus, some people shop specifically for discounted products, so if you are known as a merchant who gives coupons from time to time, you'll be on the "watch list" of these bargain shoppers...

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