Do You Have Klout?

If you are using social media to market your professional speaking services or products keep reading to reveal how it can help improve your social media marketing.

What is a Klout Score?

Your Klout Score represents your social media influence with a number between 1 and 100, 100 being the best. Your Klout score gives you a way to grade yourself on social media. As a business owner you should try to at least keep your Klout Score over 50 in order to be considered an expert in your business niche.

I always stress the importance of writing creative, engaging posts to create brand awareness. As a business owner you should understand what the score means, what it doesn't mean, and how to improve your score. A professional speaker should use social media to interact with consumers to create a buzz surrounding your services or products.

Klout.com says that it "examines more than 400 variables on multiple social networks beyond your number of followers and friends" in order to assign a score. I believe to get the full benefits of using Klout you should take your actual Klout score with a grain of salt. Instead take full advantage of the other features that are available once you sign up and link your social media accounts.

The additional features that Klout offers:

- The ability to see top influencers in your industry.

- Klout Perks which are exclusive offers that you can earn based off your influence, topics, and location.

- Topics that are frequent in your industry.

Klout gives business owners a blueprint so that they can better take advantage of social media to grow a business.

How SEO Can Help Your Business

SEO stands for search engine optimization which is essential to being successful online. SEO will help your website rank higher in the search engines so your target audience can find your business. Search engines are looking for unique content, fast website speed, keywords, and positive user experience.

How to Turn 3 Mistakes into Profitable Content

 

Jeff Herring, "The Article Marketing Guy" was a special guest during my 3 night telesummit. He is the number one man in the world teaching article marketing to authors, speakers, and entrepreneurs. He revealed how to write and market articles for more prospects, publicity, and profits. Creating multiple streams of income with articles is possible and Jeff shows you how to do it in the least amount of time. Articles are used to establish a major web presence for your business and consumers will consider you an expert in your field or niche.

If you are thinking, "I have nothing to write about" do not worry, he reveals how to create content out of nothing. The attendees that were on the telesummit live had the great opportunity to take advantage of his updated "Profitable Content Creation Template 5.0." If you missed it I will be sending out the recordings shortly, but I want to extend his special offer to you so that you can take your article writing to the next level.

Click here to start creating multiple streams of income by repurposing your content.

How to Engage Your Friends on Facebook and Get Them Talking

A fun and interesting way to get your Facebook fans to pipe in with comments is to ask them a question in the form of a fill-in-the-blank.


Getting comments is important for two reasons besides creating engagement: Facebook’s feature called EdgeRank determines whether your posts will show to all of your fans (the more shares and comments you have, the higher your post visibility will be) and discovering what is important to your fans (called data mining, it’s a way to make future products based on the opinions of your fans).

Here’s an example of a highly engaging post we did for a client:

I love writing books and have some new ones in the works. What books have you been working on or recently finished? “The name of my new book is called ________.”

The fans loved this exchange and were excited to share their book titles with everyone on Facebook. They even went so far as to share a link where people could buy the book on Amazon or their website. We actually encouraged this to add an extra feature of value to the post. Needless to say, it was ‘liked’ and ‘shared’ more than we expected and raised the client’s Facebook popularity immensely.

What can you ask your Facebook fans that will get them excted to leave comments? What could you learn about your fans that would help you make new products and services? Use Facebook and other social networking for what it does best – connecting with and caring about your fans!

Fabulous Complimentary TeleSummit: Perfect for Public Speakers

I'm putting on a spectacular complimentary telesummit April 16-18,  2013

Can't make it? Register anyway and get the recording.

I have 7 spectacular presenters lined up for the event that you can listen to in the comfort of your own home or office. If you know me, I don't mess around and I won't deal with anyone who isn't world class so you can be sure his lineup of speakers will rock your world.

Each day I'll start a 7:00 PM Eastern time:

Tuesday April 16th 7:00 PM - 9:30 PM

Wednesday April 17th 7:00 PM - 10:30 PM

Thursday April 18th 7:00 PM - 10:00 PM

Here are the presenters:

=> Rick Frishman, Celebrity publicist and promoter of Author 101 seminars.

=> My first geek, Ilya Pozin (who is now a millionaire)

=> David Riklan from the famous megasite SelfGrowth.com

=> Rick Barnes a highly accomplished and sought-after educational speaker

=> The "Internet Audio and Video Guy" Mike Stewart.

=> Superstar Entrepreneur, Researcher, & Brain Expert John Assaraf.

=> Jeff Herring, the "King of Content Creation"


Register here and you will be signed up for all three dates:

https://www3.gotomeeting.com/register/698474294

You're going to learn a ton at this telesummit. I'll see you there.

Tom Antion

https://www3.gotomeeting.com/register/698474294

Public Speaking: Callbacks

If you refer to a word or phrase you mentioned earlier in your presentation, that's a callback. It works well if the previous piece of material got a good laugh or if it was a groaner. If the previous material was good, mentioning it again will get more laughter and will make you look polished for being able to tie the previous material to the present material. If the previous material was poor, the callback will show your willingness to tease yourself, which is an admirable quality the audience appreciates.


Here's how it works:

Let's say you used a successful two-liner in your presentation

"Don't rely on health books too much. You could die of a misprint."

Later in your presentation someone might notice a misspelling in one of your handouts or visuals. You could then call back and say, "See, that's one of those misprints I was telling you about earlier."

Another thing that might happen, that is just as good, is that one or more of the audience members might make the connection and do the callback for you. One of them may blurt out something about your health book line. That's great if they do. You are getting them involved and allowing them to feel superior to you, which makes them the stars. You could then comeback with, See, I put that there to test you.

When you really get confident, you might actually make the misprint on purpose to set up this whole scenario. (Excerpt from "Wake 'em Up Business Presentations")

Join Amazing Public Speaking Now! Use our Secure online order form.

Promoting Your Professional Speaking Services

http://www.AmazingPublicSpeaking.com

This video tells you the importance of becoming a celebrity in your niche. Over 450 public and professional speaking videos.

Top 20 Seminar Scams + Anti-Scam Update‏

I highly suggest you print this document out and take it with you to any seminar you attend and pass it on to anyone you know who attends seminars.

http://www.Antion.com/top20seminarscams.htm

Some of the biggest names you know are totally involved in robbing you. When you read the article pay special attention to the use of "Dumbass Celebrity" endorsements and how they are used to screw you over.

Also, don't forget to watch my "Top 20" webinar at http://www.TomAntionWebinars.com about the sociopathic minds in the seminar industry."

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Quote by famous scammer: "If you think you can't be scammed, I want to meet you."

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Update on my anti-scam work:

=> Two shows being shopped in Hollywood http://www.SeminarScammers.com
http://www.ScamBrigade.com (you can volunteer here for Antion's Army)

=> One documentary in development

=> I'm doing lots of consumer advocate TV segments http://www.ScamBrigade.com/press-room

=> Have a former White House staffer teaching me the ropes of how to get the government and FTC involved and introducing me to congressional leaders. (I'm always happy for introductions to any anti-scam people you know who would like to hear about my work.)

=> I was contacted by the producer of a major network investigative show (he talked to me for almost an hour about the "Top 20 Article above") I also pointed him directly to my main target list of scammers.

=> I'm making my main targets household names at every white collar crime organization.

=> I've got eyes and ears on the bad guy's and girl's seminars. I love getting texts from audience members when the seminar leader starts to pull one of the scams.

=> I know I'm making headway because I've caused the generation of refunds - even though the scammers force people to sign a gag order to get their refund the people getting the refunds run to me to tell me about it anyway.

Also, some of the dipshits are putting high security on their seminars and almost frisking you at the door. Anyway, please volunteer for Antion's Army at http://www.ScamBrigade.com. At the site there is a listing of all the types of people we need from researchers, to security people to undercover investigators.

Be careful and guard your wallet. These professional level sociopaths will say anything, do anything and act anyway necessary to rob you.

Tom Antion

Consumer Advocate

Public Speaking Marketing - How Often Should I Send Emails?

This is a question that has haunted marketers large and small, since the Internet began. How often should one send emails to your subscribers?

There is no right or wrong answer on that. It depends on your target market and whether they expect to see notices at certain times of the month or year. You have to test it out and see the reactions. Here are some rules that apply to email that some speakers overlook:

- sending an email every day (or even every couple of days) can get on people's nerves, but it especially devalues the 'specialness' of the message.

- Sending an email less than once a month will make your subscribers forget who you are and will lose important brand awareness.

- It's not how often you send, but what you send that will keep your subscribers opening the emails.

If an email has value: results driven lessons, immediately usable content, no pushy sales copy, your subscribers will open the letters more often than not because they like them. Each email has something they can use to make more money, get healthier, get along with their loved ones, be happier, etc.

Try sending an email once a week. Only put a link to buy something in every other one. If you send more than one email a week and you start to see people unsubscribe, you've overstepped your bounds.

Never link directly to a shopping cart checkout in the email. Always send them to a webpage that has more refined copy to help the conversion process. Keep your email short - respect the time factor for your subscribers.