Public Speaking - Promoting Your Professional Speaking Services

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This video tells you the importance of becoming a celebrity in your niche. Over 450 public and professional speaking videos.

Public Speaking Business: Radio Interviews

Most public speakers have started writing books to help suppliment their speaking income or using the book as a calling card to get more speaking engagements. A book is a solid way to get more publicity - but how do get the word out so people know about it?

A radio interview is a powerful way for people to hear the message about your book and services. Yes, people still listen to the radio especially during 'drive times' in the morning and afternoon. It's during these times that a radio station books its most popular and controversial subjects. If you generally speak about something that gets people talking, stirs debate, is timely or newsworthy and makes people think, then big radio stations are looking for you.

Contacting a radio station takes care. You don't want to just call them up out of the blue and ruin your chance at a shot at the big time. There's a certain way of doing things and certain people you have to call first. Want to know how my friend Alex Carroll made a fortune doing interviews for big radio shows? He's a public speaker that teaches other speakers and small business people how to do what he did. Alex figured out the system that most radio stations won't tell you about and you can get this critical information here:

How To Make Up To $2000 a Minute on the Radio

Public Speaking - Audience Persuasion

Persuasive speaking is the art of using your words to influence an audience.

To be effective at the art of persuasion you have to keep your audience in mind and at the focus of your speech. Each person is in the audience because they want to know "What's in it for me?" As a speaker you have to answer that question and connect with your unique audience to produce positive results.

Understanding and communicating the reason for your speech will help with persuading your audience.

• Do you want them to buy your products?
• Do you want them to sign up for your newsletter?
• Do you want them to attend one of your special events?

If you answered yes to any of those questions you need to master the art of persuasion so you can take your speaking business to the next level. Traditionally, persuasion involves three elements.

Credibility - What are your qualifications? What makes you an expert on your particular subject?

Logic - Use appealing facts, figures, statistics to support your statements.

Emotion - Using a story to connect with your unique audience.

Being able to use these three elements in a speech will greatly increase your persuasive power. Need more resources on creating a great persuasive speech for your speaking business?

Public Speaking Marketing - Google +

If you haven't yet used Google + for your social media duties, you may want to start now. Google + is growing quickly into a powerhouse of networking for all types of industry people including public speakers.

Having a Google + account can help you with the search positioning of your websites in the long run. Sharing on Google + will help those resources get higher searchability and more credit for the subjects you write about.

If you are an author, Google will start connecting the posts and articles you write on Google + and other sites and give you an "Author Rank." Similar to Google's Page Rank, the Author Rank will give certain authors their own 'positioning' in the search results based on what they write and share on Google +. This can add a lot of extra search power to what your website already gets.

The functionality of Google + is growing every day. New apps and developments will help business owners such as yourself earn more fans and more effective networking, which in turn can add more money to your efforts.

Discover the number 1 resource for top public speakers....

Tom Antion

Public Speaking: Testimonials

There are two types and four formats of testimonials.

Types:

· Pat on the back
· Results Based

Formats:

· Written
· Audio
· Video
· Oral

I have found that "results based" testimonials are by far the most effective. "Pat on the back" testimonials are nice and I would certainly use them if that's all I had, but I want you to keep your eyes out for "results based" testimonials.

Example of "Results Based" Testimonial:

"Since we started working with Tom our monthly revenues have quadrupled." Patsi and Denise AKA the Blog Squad

Example of "Pat on the Back" Testimonial:

"We recently had a consultation with Tom and he really took a lot of time working with us. We really liked him." Sally and Joe Nicepeople

Even though the "Pat on the Back" testimonial may appeal to people who really want personal attention, it generally won't help you as much as the "Results Based" testimonial.

Extra testimonial tips:

Make sure your testimonial is believable. I got one once where the person claimed that my information doubled his business in one week and this guy already had a really big business. I did not use the testimonial because it was not believeable to most people and I think he just wanted a link from my website back to his.

Also, make sure your testimonial is not too long. You can excerpt from it. If you feel the need to put in the entire thing (which is most cases is a bad idea), at least highlight the best things said so you don't bore people to death.

Formats

Written testimonials are good but they don't have as much impact as they used to.

Audio testimonials are much better especially if the picture of the person is near the testimonial. See examples at http://www.GreatInternetMarketing.com/retreattestimonials.htm

Video testimonials are very powerful. See examples at http://www.GreatInternetMarketingTraining.com look on the right hand sidebar for Joan Stewart.

Oral testimonials are great if the person is on stage with you or if someone calls them to check up on you.

Great Public Speaking - Mic The Audience

You may have killed! You may have had them rolling in the aisles! You may have gotten a 3 minute standing ovation! . . . but your tape of this event might stink.


I have seen so many tapes ruined (including my own) because the presenter didn't make sure there was a microphone recording audience reactions. This isn't really a humor technique but it is really important for humorous presenters for two reasons. 1. They can better critique themselves after the event because they can clearly hear what material worked and what didn't work. 2. They can get good demonstration materials or make salable products out of their recordings.

Nothing sounds worse than your funny line delivered and then muffled or non existent audience reaction to it. This is because of the fine noise canceling microphones that many people wear on their lapels. IT'S DESIGNED TO CUT OUT BACKGROUND NOISE!

I guess a really good sound engineer/editor could doctor the tape up with canned laughter, but what a hassle to do a perfect job at this! And what if someone finds out which they will if the addition of laughter isn't flawless. It's much easier to do it right the first time and put a microphone(s) in the audience.

EQUIPMENT

If you are taping yourself, you'll need a portable mixing board (any time you have more than one microphone going into the same device, you'll need a mixing board). You'll also want an omnidirectional microphone that pics up all the laughter and comments people are yelling at you . . . .(well maybe not if they're heckling you :) ) Visit a music store that caters to bands for help picking out your equipment.

If you are being paid to be there, you need to nicely inquire about the A/V and depending on how much clout you have see if you can jockey for the extra microphone(s) in the audience. Even offer to pay for it yourself if it means you'll get a better tape.

This little bit of extra effort will mean a big difference in the quality and usability of your recordings . . . and hey . . .if you bother with all this you better be funny.

The number 1 resource for the top public speakers...

Public Speaking Marketing: BlogTalkRadio

BlogTalkRadio is a very popular Internet radio service that you can use to help build a following and spread the message about your business.

Based on topics and highly searchable in Google, coaches, consultants ans speakers from all over the world use the power of Internet radio to reach the masses. There are two versions of the service available:
a paid service, that makes 60 minutes available for your show and a free version, that gives you 30 minutes. You can have a show once a week and all of the archives are available to anyone on the web.

This is a cheap and easy way to get more search 'property' on the web beyond just your website and Youtube. BlogTalkRadio gets hundreds of thousands of listeners a week for diverse topics as Life Coaching, Grief Counciling, Relationships and Dating, Marketing and Business, Internet, Alternative Healing and many more.

The archived shows are available as MP3 downloads that you can share on your own website or even sell as products.

Public Speaking Marketing: Article Marketing Tips

Tip # 1 - Make sure your articles are on your own site first as a page of your website. Also, make sure that the article page on your site has been indexed by the search engines first before submitting to the article sites. To find out if a webpage has been indexed, copy and paste the URL of the page into the Google search box and hit "search." If a clickable result appears, then the page has been indexed, if the result says: "Your search did not match any documents", then it has not yet been indexed.


* We use the strategy of publishing to our websites first so that we get the credit in the search engines and not the big article sites. The site that publishes the article first gets the most credit.

Tip # 2 - That being said, make sure that your name is closely associated with the article on your webpage. ie: your name at the bottom of the article, your name at the top of the article or your name SOMEWHERE on the page that is easy to see. Article sites will reject articles that they can't easily find the authorship. If they can't find your name on your webpage and you try to submit the article to them, they will think you plagerized it. This can hold up the approval of your article for weeks.

Tip # 3 - Don't make your author resource box too long, with too many clickable links or without a clear call to action. Not only will some article sites reject this as a violation of their Terms of Service, it confuses your readers. KEEP IT SIMPLE! On most article sites, you can create multiple resource boxes with clickable links to different webpages that correspond to the article subject matter. Take advantage of these.

Tip # 4 - Keep articles between 350 - 500 words. Articles work best if they are not too long, and your reader is still engaged in the point. Tom suggests that if your article is 1000 words or more, break it up into two articles. This will give you more material anyway!

Tip # 5 - Be sure to always use the Spell Checkers that the sites provide. I've seen way too many people submit without spell checking and the article site will reject it. Too much bad spelling and grammar, and you may not get valuable submission upgrades and could possibly have your account suspended.

Don't believe that this sounds like too much trouble...it's good practice when submitting articles to other respectable websites that can provide you valuable backlinks, lead generation and credibility. Article distribution sites get high quality traffic and quick results. It is an important marketing tool that every successful online business uses.
A good marketer doesn't have to be a good public speaker, but every speaker needs to be a good marketer. Learn what it takes...

Public Speaking Business Marketing: Success Tips

http://www.AmazingPublicSpeaking.com

Over 450 public and professional speaking videos. When a great speaker is on stage it looks easy. There are lots of things you need to know before you get on the same stage to give your presentation.

Public Speaking Publicity: How to Write a Bio for Your Press Kit

Most bios I read are more potent than sleeping pills.

Some of the most talented authors write the worst bios. So do most professional speakers, who cram their entire life's history into their introduction, putting the audience to sleep long before they take the microphone. Don't even ask me what I think about the bios written by engineers, architects, accountants and attorneys.

Why, oh why, do we make ourselves sound so boring?

A well-written bio can convey to your potential clients, the media, and your other audiences that you are fun, creative and entertaining.

How to Find Good Material

If you're writing your own bio, here are some questions should ask yourself. The answers could be woven into the bio.

· Who is your hero? And why?

· What one event in your childhood had the greatest effect on your life?

· If you weren't doing what you do today, what other job would you have?

· What "lesson from mom" do you still live by today?

· Do you have a pet? If so, tell me about him or her.

· What's the craziest thing you have done?

You don't have to include all of the above in a bio. Even just a few interesting answers will perk up drab copy.

Forget the Resume Stuff

Part of what makes most bios so dull is that many speakers, authors, trainers, consultants and coaches lift material from their resumes, including long lists of things such as degrees earned, honors and awards, and other employment history. If you're writing a bio that's posted at your website, provide a few paragraphs of bio information, then link to your actual resume, where anyone who cares can search for details about your job history.

You're a great public speaker, but you're not making any money....

Public Speaking Business Marketing: Be Careful of "Insider" Keywords

Keywords, commonly known as the words and phrases that seach engine looks for on a web page, are fairly easy to research. You can Google "keyword suggestion tools" and find many free resources to help you. Keywords are important for matching the words on your website with someone searching for information. Proper keyword research is what helps with your search results ranking.

As experts however, we often think in terms of our industry. Real estate, psychology, investing and others all have their own 'insider speak' that only those in a particular industry would know. And as experts doing keyword research for our website, we want to avoid those at all costs.

Why is that? Why would we want to avoid language that is common in our industry?

Unless you are only providing information to those in the industry itself, 99% of regular people are unfamiliar with these terms. In real estate for example, most information is geared towards normal people looking to buy property or invest. they don't know the terms professionals use and don't search for them. You have to realize the layman's terms for your industry and research those instead. I've heard many life coaches use the terms 'mindful consciousness' and "wellness meditation' on their websites, when their market is actually searching for words like 'how to reduce stress' and 'grief after the loss of a parent.'

Just because you know what it means doesn't mean everyone else does. You have to "think like your market" if you want to be found online. Keyword research, while not overly complicated, does take some time and effort to get it right. Put yourself in the shoes (and mindset) of those you are trying to reach.

Proper keyword research is only a part of the picture...

Public Speaking Business Marketing: Creating Quality Content

Content marketing is a powerful way to draw traffic from the web and funnel it to your website, helping build potential clients. Having as much content as possible, rich with search engine friendly keywords, can help 'bait' searchers into coming to your website for more information. If you don't yet have a lot of good content, where can you find it?

The content I'm discussing today will be text-based. Articles, blog posts and social media content to be specific. You can use written content to publish on article sites or have published on other major websites with a link to yours. Some speakers get desperate for content and look for outsourcing solutions. They may get articles written for as low as $5 each. I would avoid this if you can. The quality of the writing can vary too much: some outsourcing countries just don't have the proper grasp of the English language and it shows. Also, you may be surprised that they don't understand keywords that well either.

Good quality articles should be written by you. You are, after all, the expert. No one says it quite as well as you do. Use material you have already written such as books, ebooks, dissertations and papers and dissect them into small 350 word chunks. Then publish them everywhere you can.

Take any recorded teleclasses, webinars, speeches and presentations and have them transcribed into articles. If you haven't been recording them, start right now. All of these sources will work best because it is still your own words and not someone else's.

Need more content creation sources?