Strategies to Succeed in Public Speaking

http://www.AmazingPublicSpeaking.com

This video reveals one of the most important concepts to apply to your public speaking engagements. Over 350 public and professional speaking videos.

Public Speaking Marketing - Example Of An Autoresponder Message

Hi, (firstname)

Your Wake 'em Up Course will ship right away and you should have it in a few days if you are in the US. If you are outside the USA your customs department will hold the large box we are sending for sometimes up to three weeks. It will take you a little while to go through this in depth course.

Take your time and implement a few of the techniques each time you speak. Don't try to revamp an entire presentation at once. You also get a free 15 minute consultation with me so I can help you get the most out of the course. Call 800-448-6280 or 757-431-1366 to set your appointment.

DVDs 1 through 4 are on speaker performance and should be watched in order. You can concurrently use DVDs 5 & 6 for marketing ideas. The most advanced marketing tips are on DVD 6.

Would you mind telling me how you heard about the 'Wake 'em Up System' and what made you decide to invest? Also, tell us what you want to accomplish and we will be there with you along the way. I'll send you a few more tips tomorrow to help you get the most from the 'Wake 'em Up Professional Speaking System'

Good luck and let me know how I can help.

Sincerely, Tom Antion

P.S. Don't forget about the Butt Camp CD to help you with your Internet marketing efforts. You get it for only $99.00 because you are buying the Wake 'em Up Course.

http://www.speak4money.htm/buttcampcddiscount.htm

Also, if you can make it, we have some great Internet Marketing camps for speakers coming up http://www.antion.com/buttcamp.htm

 It will definitely open your eyes to new possibilities for quick and low risk income based on your knowledge and speaking skills.

(Tom’s normal signature file goes here)

Discover the power of autoresponder marketing for your speaking business.

Public Speakers: Reach a World-Wide Audience with Podcasting

Reach a World-Wide Audience with Podcasting

If you are thinking about adding new tools to your marketing strategy, consider podcasting. Here’s why: It’s fast. You can record audio from practically anywhere and then publish it to share with subscribers with just a few clicks of the mouse.

It’s cheap. You don’t need any expensive equipment to get started. If you have a microphone and an Internet connection, you can start podcasting.

It’s convenient. People who sign-up to automatically receive your new podcast episodes can listen to the podcasts on any computer or portable media player. Because of the method of delivery, subscribers to a podcast don’t have to listen to the episode when it was broadcasted live. Instead, they can listen to the new episode whenever it is convenient.

In addition, subscribing is free. It has unlimited reach. Podcasting makes it possible to reach everyone who wants to hear what you have to say. It gives you the power to distribute your message to a worldwide audience. You can make money directly. Besides the notoriety and customer loyalty you can get from Podcasting, if you get enough listenership, you can sell ads and or get sponsorships for your Podcast.

What will you talk about in your podcast? Now that you know why podcasting is good for your business, you may be wondering what topics to feature in your podcasts. Here are a few ideas to get you started:

1. Do a demo on how to use one of your products.

2. Announce upcoming classes or new services.

3. Invite customers to call in testimonials and include them in your podcast.

4. Interview an expert on a topic related to your business or industry.

5. Present some tips from your e-zine.

The cure for weak and ineffective speaker marketing techniques....

Marketing Strategies For Public Speakers - Advertorials

The key is to get people to your sales page, but to make sure they don’t know it’s a sales page until they have had the chance to see all the benefits of the product. You make them think they are simply reading a bunch of tips or an article. This is called an “advertorial”.

Give them tips and let them know what it is going to mean to them if they don’t have these tips. You scare them a little bit and get them salivating for this information BEFORE you let them know that they can buy it. I want you to see these two sales pages and look at the way the new page hides the fact that a product is for sale.

Go to the first page http://www.antion.com/speakervideo.htm and you'll see that the instant you open the page, you know it's a product. Now visit the new sales page at http://www.antion.com/public-speaking.htm which is a major revamp selling the exact same product. Do you see the difference? You already know there is a product at the end of the long copy, but try to think like a visitor that found this page in a search engine or clicked on a link from someone else's site to visit the one above. They wouldn't have a clue that this was a product until they had already read the benefits of the product.

This point is critical to your success selling big ticket products to people that don't know you. Writing sales-copy so that it doesn’t look like sales-copy is not easy. The page found at the link above was structured to lead the reader through the benefits and scare them a little up until about three-fourths of the way down the page. Then it let's them know it’s a product, which they can buy. Keep in mind that a web page can be much longer than just a single page of a document. If you look at that speaker video page, it is actually seventeen pages long.

Many top Internet marketers believe in long copy. Many people say, “Nobody is going to read that long copy.” Well, the people that are interested in this service and this skill will read it and if you’re going to sell a $1300.00 product, the more you tell, the more you sell. So don’t worry about long copy, but just don’t let them know that it is a product until they are much deeper in and really want the product.

The number one resource for top-level public speaking marketing.

Public Speaker Marketing - Search Engine Directories

Here are some general tips to getting listed in directories:

•Make your site look as professional as possible before submitting to a directory. Remember . . . a real person will be looking at your site.

•Having an impressive looking logo that matches your company name appears to be important for new submissions.

•All parts of your site must be functional. No broken links or under construction signs are allowed; and make sure all images load correctly and quickly.

•For the English version of a directory your site must be in English.

•Your site must be available 24 hours per day 7 days per week.

•Make sure your contact information is obvious on every page of your site, and phone numbers and email addresses are working.

•Take great care to search out and choose the appropriate category for your site. This is actually where you will click on “submit a site” and submit your site directly to that category (this is called “drilling down” through the directory). It is very difficult to get your site listed in more than one category, so make sure you pick wisely.

[NOTE: There is no guarantee that the directory will agree with your choice. They may put your site somewhere else.

ADDITIONAL NOTE: Even though directories don't really use META Tags, you should still make sure that all areas of your site are consistent with your suggested category. Causing an editor to wonder about the legitimacy of your site may just make them pass on accepting your site.]

[NOTE 2: A great trick to get in to DMOZ easier is to find a category that is close to the nature of your site, but that has less competition, i.e., there aren’t that many sites in the category. Change your site if you have to so that it perfectly fits the more “obscure” category. AND cross your fingers because it’s never a sure thing with DMOZ.

Also, don't try to change your site just to get in to Dmoz and then change it back so much afterward that you don't actually fit in the category anymore. If someone complains, you could get banned permanently.] •Don't use any “hype” in your site description. The editors of directories have heard it all and will delete your submission if they see any self-aggrandizement.

Example: You don't say, “Most dynamic speaker you'll ever have at your meeting.” Say, “Motivational speeches for the tourist industry” or something plain like that. The editors may still change your description after reviewing your site.

•If you have a regional or international product, most directories have regional and international versions. Submit to them.

•Don't attempt to use automated submission tools to submit to the best directories (it’s OK to use automated submission services for the many smaller directories out there but hardly worth the effort and in some cases it could hurt you.)

•Consider renaming your company to start with a word beginning with the letter “A.” To a certain extent, the directories are alphabetical so this will allow you to be listed more toward the top, which can mean much more exposure for your site.

•Don’t try to submit a one page sale letter site. The editor of the directory will never put you in the directory because you don’t appear substantial enough.

Learn the marketing techniques the popular speakers use to make more money.

Public Speakers - Optimize Your Videos on Youtube

Titling Your Videos

The title of your video is the main place that search engines look for keywords. Using the training you learned in course 101 about keywords, you can find many relevant keywords and phrase about your business with a keyword suggestion tool. Doing your keyword research early gives you the titles you can use for search positioning and the content ideas about what to say in your vidoes.

When picking titles for your videos use a main keyword first followed by a dash or colon, and then the subject of your video. For instance:

Publc Speaking: Getting Over Stage Fright or

Leadership Skills - Teaching Teenagers Responsibility

The search engines can grab any of these keywords for a search result. Your keyword research will tell you how many searches a month or day people are conducting for a phrase and how much competiton a word or phrase may have.

Descriptions and Tags

These are great places to put keywords about your business so the search engines can find you; but not only that, the way you use your titles and descriptions can drive traffic to your websites. Driving traffic is really the ultimate goal here for making videos. The videos may brand your business, educate people about your products and even make you famous, but getting people to get to the website is the true conversion. Your viewers can't sign up or purchase something just from the video alone, you have to get them to a website for them to do that. Just like a commercial on television for Wendy's, the ad can make them hungry but they have to get into the car and go to the drive through to purchase.

On the internet, the 'click-out' is the conversion. The place where the clickable link is, is in the video description. Not only do you tell them what the video is about, if you type in the entire URL address to a website including the 'http://' it becomes an automatically clickable link. This only works in the video descriptions and the “About me” section of your channel.

Learn more about marketing your speaker videos on Youtube...

Public Speaker Marketing - What Is a Bounce Rate?

What is bounce rate?

Bounce rate is the percentage of visitors who enter a site (or a page) and then leave immediately. Think of a ball (visitor) that is thrown (visits) towards a table (site). It hits the table and bounces back without rolling (visiting any other pages).

Generally, “leave immediately” in the above definition means without going to any other page. However it could also be expressed in terms of time spent on site, say users who spend 5 seconds or less on the site irrespective of the number of pages they view. Bounce rates are calculated both at the individual page level and at the site level.

For an individual page, bounce rate is the ratio of visitors who enter the site from that page and leave without going any deeper, to the total number of visitors who enter the site through that page. In other words it is single page visits/ total entries to the site through that page. At the site level, bounce rate is simply single page visits/total site visits.

Note: If a visitor enters though a page, refreshes it (manually or via auto refresh such as ESPN score page or MSN money page) but never goes beyond the first page the visit is not counted in the bounce rate. Bounce rate is often confused with Exit Ratio. Exit ratio is usually expressed as the percentage of exits from a page to the total number of visits to that page.

As a side note: A lot of times exit ratio expressed as % of visits can be misleading. In most cases, page views are actually more appropriate than visits for this ratio. Why page views and not visits? If I view the same page twice during the same visit, and after one of those page views I exit, shouldn’t my exit ratio be 50% rather than 100%? The first view of this page was compelling enough for me to further engage. A 100% exit ratio would indicate a problem that may not be there. Bounce rate is confused with Single Page

Visit Ratio: Single page visit ratio is calculated as a percentage of single page visits over total visits to a page. Here are two examples that will help you clarify A visitor who enters site at home page and then goes to contact us page and leaves from contact us will be counted in the exit ratio from the contact us page but won’t be counted in the bounce rate of contact us page. A visitor who enter the site from contact us page and then leaves without going any further counts in all three, exit ratio, single page visit ratio and bounce rate.

What factors contribute to a high bounce rate?

Public Speaking Marketing - Blog and Ping

Submitting Sites to Search Engines

Don’t do it!

You get brownie points if a search engine finds your page rather than you submitting it. Here’s a couple ways to make that happen.

Blog and Ping

This concept was really hot when it first came out and people were charging hundreds of dollars to tell you how to do it. The basic idea is that you mention a new website or webpage of yours in a blog posting and then put the blog posting in a place where Yahoo and Google can trip over it. When Yahoo saw the link to your new website in the blog posting it noticed that the new site was NOT in its database so it put it in.

This usually occurred within 48 hours. …Pretty slick because it used to cost hundreds of dollars to get into Yahoo quickly. Now you’ll learn how to do this, but don’t count on it happening in 48 hours anymore. Recent testing shows it takes between thirty and sixty days, but it’s free so who cares? Before you learn how to do this you must understand a few concepts.

Remember- the whole idea here is to get a new website or web page in the major search engines quickly.

The Blog part of Blog and Ping

Blogs or weblogs that have become the rage of late. Simple blogs are really easy to set up too. You will need to set one up to make the blog and ping method work. If you want to try this out quickly and easily without installing a complete Wordpress blog you can set up a simple Blogger blog.

Slick new marketing techniques just for public speakers....

Public Speaker Marketing Tips: SEO Friendly Websites

Description META Tags are a place where you can put a “description” of your webpage and your keywords. Not all search engines use these descriptions and keywords, but some do. The description META Tags have taken on a much greater significance in mid 2010 especially with Google.

On the search engines that use these META Tags, when your site comes up in search results, it will have the description that you wrote, which is really nice because that means you can control what’s being said about your site and entice people to click on your link.

You should do your best to write descriptions that are compelling. It would be a shame to come up as number one in a search but have no one click on your site because your description was so poor. Try to give them a good reason to click.

Search the web to see descriptions of other sites. Try to evaluate the techniques they use to entice you to click on their link. Incorporate the same techniques when writing the descriptions to entice people to click on your link.

What happens if I don't bother with Description META Tags?

If you don't have “description” META Tags when the search engine spider comes to visit, it would crawl down your page from top to bottom. If it saw a graphic and could not interpret it, you get nothing.

The person, that’s sitting there at his/her computer thinks to himself/herself, “Well I’m not clicking on that site because I don’t know what it’s about.” META Tags allow you to control what is said about your site when search engines that use them bring your site up in a list of search results.

That’s one type of META Tag (description) and they’re very simple to create. In fact, there are sites out there on the web that will create your META Tags for nothing.

Therefore, you can go out there and type META Tag generator into a major search engine and follow their instructions. Then all you have to do is cut and paste what they give you into the HTML (behind the scenes view) of your webpages.

Public Speaker Marketing - Writing Articles for Ezines

Write Articles for Other E-zines

A great way to get subscribers is for you to write articles for other E-zines. That way other people are spreading the word for you. Sometimes they'll write an article for your E-zine, or you'll swap ads so that you can get subscribers from other people’s E-zines. All this can be studied in depth if you read the complete http://www.e-zinez.com site and follow all the links you find there.

At http://www.ezinearticles.com/ you can put your article there for other publishers to put it in their E-zines. You get a bio blurb and link back to your E-zine subscribe page as payment. It's a great way to get more subscribers.

Another way would be news releases to traditional print publications, or complimentary Internet websites. You can get good mention in a major article for a magazine specific to your product or industry. Try to get the article to mention your free E-zine. This can cause a big circulation jump, so try to get in the media.

Blogging

You can also offer yourself up as a guest blogger. If you are credible many other bloggers would love to have someone else do a posting for them so they don’t have to write one that day. Plus, it’s good for some variety on their blog.

There are many places that will take free classified ads. You can also pay for ads in selected publications that make sense for your topic.

Learn the marketing techniques that make public speakers more money....

Public Speaking Business Marketing: Selling International

International Website Marketing

Websites by definition are international. If you have a website, then anyone, anywhere in the world can view it. This doesn't mean, however, that they can use it. That's what this chapter is about.

We're going to give you a resource right up front:
How to Build a Successful International Website by Mark Bishop. You might have to try to find it on a used book search. Even though the book is a few years old, we highly recommend it because it brings up issues that you probably wouldn't think of when it comes to usability in a non-English speaking country. Giving it to your webmaster will probably save you quite a bit of money because the webmaster won't have to do as much research to make your international site happen.

For instance, do you know what graphic depictions and colors might be offensive to people in Uzbekistan? Did you know that Katakana is the Japanese script used to spell out foreign words. This information is important because you don't want to alienate the people you are trying to attract.

Here are some more resources:

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace by Nitish Singh and Arun Pereira

Beyond Borders: Web Globalization Strategies by John Yunker

You might correctly assume that many people around the world who are serious about doing business globally, learn to speak English. That is true, but many people don't. Many people that could buy your products and services can't speak English. You might say, “If I'm a management consultant and produce products in English, people that can't speak English couldn't use them anyway.” The answer, “Not so!” English based products are in demand around the world.
We in the USA tend to think that we are the center of the Universe and we don't go out of our way to buy information products from other cultures because we feel we know it all. People from other cultures are a little more open minded and willing to learn, so don't think you can't sell in other lands. They can get the information translated and/or use it to help their own study of English.

Sometimes it doesn't take a lot of work to make a site more user friendly for those from other cultures. It's a little easier if you concentrate on one culture and go through the method. Then adding additional cultures will be a little easier.

Don't think you have to create an entire website for your international visitors. In many cases all you have to do is put a link on your main page with their country name on it. If you want to get fancy, you can add their flag. From that link you can have as little as one page that describes what you do and invites them to look at your products. They can then email you to help them order. If you have many countries, you are better off using a drop-down box because you don't want to take up your entire home page listing all the countries.

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Public Speaker Marketing Tips: Sales Letter Exit Strategies

Smart Internet marketers make money coming and going . . .

that is when their visitors are coming and going. Obviously when your visitor comes to your site you want them to buy. Not so obviously to the new marketer is the fact that an enormous amount of money can be had from people leaving your site if you know what to do.

The beauty of many exit strategies is that the person has already decided NOT to buy and by using these techniques you get them to change their mind. Here are some exit strategies: Sell down technique: This technique can be used to offer a cheaper price when someone is leaving your sales page without purchasing. You can call the pop up box they get a “Pick Your Price” deal, but in actuality you can pre-select three cheaper price points for them to pick from. “Almost” everyone will pick the cheapest price, but some lovable souls choose from some of the higher priced options. The product they get is the same. This technique is best for digital download products like e-books because you don’t really have any cost of goods sold. You can see this technique in action at

http://www.Wedding-Speeches.org

Leave the page without buying and you’ll see an example of a pop up box that consistently brings in orders. NOTE: You may not see the exit strategy if you have a really good series of pop up blockers. Exit pop ups are being blocked more frequently so this strategy will not work 100% of the time. It can still make lots of money, so don’t discount it’s use just because it’s not 100% anymore.

NOTE 2: Alternative software and scripts are being developed to simulate unblockable exit pop ups. Entry popups using dynamic HTML (dhtml) have been unblockable for a long time . . . exit pop ups have not.

Programs like exit splash (very cool effect) http://powertips.exitsplash.hop.clickbank.net  are a little bit harder than previous exit pop ups to put into play, but they can be extremely effective in catching people who are leaving your site and turning them into customers, or you also may like popover ads. It’s a little easier to implement than exit splash and gives you lots of options.

http://www.instantpopover.com/?private-access=6112

Finance option: This technique can equate to several thousands more in revenue for your business. If a person leaves one of your sales letters without buying, a pop up box can be displayed that gives them a chance to finance their purchase.

Marketing your speaking business is the #1 key to financial growth...