Having a repeat performance of a popular webinar is all the rage. I've made nearly $100,000 just rebroadcasting a recorded webinar over and over to my email list, mixing up the days and times to make it easy for anyone to attend.
I'm not talking about a 'replay.' That's just a recording sent out the next day to people who missed the live event. A rebroadcast is a bit different. I show the recording in a 'live feel' event where I answer questions in the chat box in real time. While it may be a recording that I'm showing, it starts and ends just like a live event, with a live Q & A during the webinar. Many people have no idea that they are watching a recording. I promote it as if it's a webinar that's happening right then and there. In that respect, the sales are much higher than on simply a replay alone.
If you make a good amount of sales from an informative webinar, that's now just the tip of the iceberg. Rebroadcasting can make sales over and over from the same recording - now that's how I like to make money. Here are some advantages of rebroadcasting over that of just a replay:
- New attendees join the webinar as if it's a live event.
- You can have a live Q & A with your attendees.
- If someone joins late, the broadcast starts at the beginning so they don't miss anything.