Monday, August 13, 2012

Public Speaking Business Marketing - Posts and Articles

Blogs and Articles

Guest posting on other people's blogs is a great way to find targeted traffic. Many major blog sites have been up and active for years, attracting thousands of page views a week and a ton of subscribers. They have done all of the hard work. By guest posting, you can give the blog owner fresh new content that they need and you can get a link back to your website that could drive thousands of readers to your services.

Unlike simply linking to your website from a higher page-rank blog, popular blogs with a lot of traffic can increase the visits to your site dramatically. These posts stay archived forever. You could get traffic months, even years after the post was originally published. Blog owners have to keep their content fresh to appease their readers and the search engines. Providing content is a win/win situation for everyone involved. Even if your website is brand new, with no real traffic, you could get a huge response from just one guest post on a popular blog. And there are hundreds of high-traffic blogs, even based on a topic just like yours.

On almost every blog, there is an 'About' or 'Contact' page that has the email address of the blog owner, manager or webmaster. Simply write them and ask if they could use fresh content for their blog, new content not found anywhere else, that they could post and link back to your website.


Content rich articles will be found by the search engines. They can be a section of your website, distributed through article marketing directories or published on other websites with a link back to yours.

Content rich articles come up in results when people are searching for specific topics. These people are your targeted traffic and they will click on the links to get to a place where you can opt them in to your newsletter or database. You build targeted traffic through the use of keywords: keywords in your blog posts, articles and even your videos on Youtube. General traffic that may come in and out of your website, without specific niches or topics driving them there will be difficult to convert into sales.

Articles of yours that are published on someone else's website can give you a huge boost in targeted traffic. For the most part, a website that gets high search engine positioning and has been around for a while will attract visitors based on a niche. These are your potential clients as well. Exposure on these websites can bring a ton of valuable visitors that are easier to convert into customers.

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