Blogs and
Articles
Guest posting on other people's blogs
is a great way to find targeted traffic. Many major blog sites have been up and active for
years, attracting thousands of page views a week and a ton of subscribers. They
have done all of the hard work. By guest posting, you can give the blog owner
fresh new content that they need and you can get a link back to your website
that could drive thousands of readers to your services.
Unlike simply linking to your website
from a higher page-rank blog, popular blogs with a lot of traffic can increase
the visits to your site dramatically. These posts stay archived forever. You could get
traffic months, even years after the post was originally published. Blog owners
have to keep their content fresh to appease their readers and the search
engines. Providing content is a win/win situation for everyone involved. Even if
your website is brand new, with no real traffic, you could get a huge response
from just one guest post on a popular blog. And there are hundreds of
high-traffic blogs, even based on a topic just like yours.
On almost every blog, there is an 'About' or
'Contact' page that has the email address of the blog owner, manager or
webmaster. Simply write them and ask if they could use fresh content for their
blog, new content not found anywhere else, that they could post and link back to
your website.
Articles
Content rich articles will be found
by the search engines. They can
be a section of your website, distributed through article marketing directories
or published on other websites with a link back to yours.
Content rich articles come up in
results when people are searching for specific topics. These people are your targeted traffic and they will
click on the links to get to a place where you can opt them in to your
newsletter or database. You build targeted traffic through the use of keywords:
keywords in your blog posts, articles and even your videos on Youtube. General
traffic that may come in and out of your website, without specific niches or
topics driving them there will be difficult to convert into sales.
Articles of yours that are published
on someone else's website can give you a huge boost in targeted
traffic. For the most part, a
website that gets high search engine positioning and has been around for a while
will attract visitors based on a niche. These are your potential clients as
well. Exposure on these websites can bring a ton of valuable visitors that are
easier to convert into customers.
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