Wednesday, July 25, 2012

Public Speakers: Reach a World-Wide Audience with Podcasting

Reach a World-Wide Audience with Podcasting

If you are thinking about adding new tools to your marketing strategy, consider podcasting. Here’s why: It’s fast. You can record audio from practically anywhere and then publish it to share with subscribers with just a few clicks of the mouse.

It’s cheap. You don’t need any expensive equipment to get started. If you have a microphone and an Internet connection, you can start podcasting.

It’s convenient. People who sign-up to automatically receive your new podcast episodes can listen to the podcasts on any computer or portable media player. Because of the method of delivery, subscribers to a podcast don’t have to listen to the episode when it was broadcasted live. Instead, they can listen to the new episode whenever it is convenient.

In addition, subscribing is free. It has unlimited reach. Podcasting makes it possible to reach everyone who wants to hear what you have to say. It gives you the power to distribute your message to a worldwide audience. You can make money directly. Besides the notoriety and customer loyalty you can get from Podcasting, if you get enough listenership, you can sell ads and or get sponsorships for your Podcast.

What will you talk about in your podcast? Now that you know why podcasting is good for your business, you may be wondering what topics to feature in your podcasts. Here are a few ideas to get you started:

1. Do a demo on how to use one of your products.

2. Announce upcoming classes or new services.

3. Invite customers to call in testimonials and include them in your podcast.

4. Interview an expert on a topic related to your business or industry.

5. Present some tips from your e-zine.

The cure for weak and ineffective speaker marketing techniques....