When you come across a story in a book, or when you have a personal incident
you think will make a good story, ask yourself the following questions:
Is it clean?
Can I use it in a professional presentation to make a point?
What point does it illustrate?
What other points does it illustrate?
How many categories should I file it in so I can find it when I need it (see
Sources and Organization Chapter 15)?
What should I say to lead into the story?
What should I say following the story?
Where should I put it in my presentation?
Is it better than something I am already using?
Just thinking about the answers to the above questions will make your
storytelling better. Many presenters just slap any old story into their
presentation, any old place, because they like the story. That is not the way to
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