Tuesday, May 04, 2010

Public Speaking: Choose the Right Keywords for Your Website

Before you launch into developing or redesigning your public speaking website, give extensive thought to the keywords you will use. A keyword is a word a person types into a search engine when looking for specific information. Choosing the right keywords and keyword phrases for your public speaking site is very critical. Without them, search engines will never find your website. In addition, using the wrong keywords can obstruct the flow of traffic to your site.

How can you find which keywords people are using to find your site?
If you can identify the keywords that people actually type into the search engine to find public speaking products and services similar to yours, use those words as your keywords. You may be surprised to know that the keywords you would enter into a search engine may not be the keywords that people looking for information would enter into the search engine. There are two ways to determine which keywords to use, statistics and keyword tools.

* Statistics
Try to find an Internet Service Provider (ISP) that provides statistics telling you which keywords the visitors typed in and which search engine they used to reach your site. If your ISP does not track the keywords statistics for you, look for a program that will give you that information such as "Google Analytics."
* Keyword suggestion tools
While statistics will tell you what keywords people who find your site are using, keyword suggestion tools will help you determine what words people who don’t find your site are entering into the search engines. Look online for free keyword tracking services that will give you that information.

How to use keywords.
* Work keywords into the design of your site.
* Avoid using your own name as a keyword, unless you are a celebrity.
* Each page of your site may have various keywords related to its content.
* Or every page on your site may use the same keyword.
* Use your most popular keywords first. They will bring in the most traffic the fastest.
* After you have used the most popular words, build pages around the less popular words.
* If you find a keyword that applies to you that doesn't get searched very often, save it to use later. Less popular keywords have less competition from other websites. Using less competitive keywords may bring you higher rankings if your site is new.

Learn to market yourself successfully on the Internet!

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