Wednesday, July 30, 2008
Thursday night complimentary preview call for my brand new
concept event FUSION.
Can't make it Thursday? Don't worry. Register anyway and I'll
send you a link where you can listen online anytime you want.
What is "Fusion"?
Fusion is a mixture of Internet marketing, professional level
speaking and success principles that I've used to take a small
town boy (me) and make him a multi-millionaire. Hundreds of my
students have used the same techniques.
Series of Calls
This is the first in a series of calls leading up to my biggest
event ever and it is already looking like it will be a sell out.
Not a sales pitch
Don't think this call is just going to be a sales pitch. Of
course, I want you to attend my big event in Los Angeles, but I'm
known for ALWAYS giving high content and this Thursday night will
be no exception.
I'll cover all three aspects of what I've done and also what
hundreds of my students have done to become wildly successful.
Future calls will include our other featured speakers:
WE NO LONGER ENDORSE JAMES MALINCHAK
WE WANT NOTHING TO DO WITH JAMES MALINCHAK
James Malinchak from College Speaking Success & Mike Stewart "The
Internet Audio Guy"
August 21st Jeff Herring "The Article Marketing Guy" & Brendon
Burchard the number one expert on getting sponsorships.
September 4th with the Blog Squad and Dr. Jeff Hockings - The
number one guy in the world on getting you on TV in your own half
September 18th Alex Mandossian - One of the best known guys in
the world on doing teleseminars for really big profits....if you
think you know how to do teleclasses....you don't! Alex will show
Visit http://www.GreatInternetMarketing.com/fusion to get your
I'll talk to your Thursday night.
Goose egg, nada, nil, zip and zilch are all funny ways to express the number zero. Even zero is funnier than the word none. Although none is funny when you talk about the two chances of a hostile takeover as slim and none. A hundred dollar bill is a C-Note, a five-dollar bill is a fin. If someone is outrageously rich, they could be a zillionaire.
If you want to exaggerate a little bit, or if you have some tough news to deliver that involves numbers, add a touch of levity to help soothe the sting.
One common rule of humor that does not apply to numbers is brevity. In all other types of humor you should conserve the number of words you use. Normally you want to use the fewest words possible to get to the punch line. When using numbers in a presentation, pronounce them using the longest version possible. This gives them more punch. The digits 1,500 should be recited as one thousand five hundred, not fifteen hundred. The time of 8:15 should be a quarter past eight, not eight fifteen. 6'2" should be six feet two inches not six-two.
Monday, July 28, 2008
Before the presentation many savvy presenters spend the entire time (after they have checked their equipment) shaking hands with audience members for the purpose of increasing their connection with the audience. Don't do the "politicians handshake" where you are looking for the next person to "attack" while you are shaking a person's hand.
Depending on the nature of the crowd, you might hug someone, or touch them on the shoulder. Watch out in "politically correct areas and businesses.
During the presentation you might have someone on stage with you. You may have to touch them to position them for a demonstration or put your arm around their shoulder while someone takes a picture. You also might go out into the crowd and shake someone's hand, or touch them on the shoulder while you are talking to them or other audience members.
After the presentation (if you were really good) people may want to come up to you and have their picture taken with you or actually hug you.
There are several issues at play and they change depending on your age, gender, demeanor and atmosphere. The first thing you don't want to do is send the wrong message with your touching. I have heard women complaining that a male presenter was just alittle too friendly. With women presenters, you probably don't want to cast an image of being a little too available.
Ideally the touching you do should be used to create a closer connection with the audience members so they listen more to your message. Here are some guidelines:
=> Be set up early so you can shake lots of hands before the presentation.
=> Don't concentrate on approaching only the physically attractive audience members.
=> Don't be rubbing necks and shoulders (unless that's what your presentation is about) on women. It could easily be construed as looking for "cheap feels."
=> Same as above. Be there early and shake lots of hands.
=> Be very careful of your attention to both the male and female audience members. Too much attention to the cute guys will have all the females and most of the guys against you.
=> Realize that you can get away with things that a guy couldn't. And use it to your advantage. An example of this is Jeanne Robertson who held male beauty contests and pulled up mens' pant legs on stage.
Friday, July 25, 2008
WARNING: Do not under any circumstance inhale or allow anyone to inhale helium. There are many documented cases of people inhaling helium and dropping dead on the spot. The helium replaces the oxygen in the lungs and you are gone fast.
WARNING: Do not release balloons into the air. The balloons have been found inside dead animals. You don't want to kill an animal and you don't want animal activists picketing your event.
=> Obtain really small portable helium tanks from party stores (they won't blow up many balloons, but they are fairly easy to carry)
=> Use strings and weights to line the entrance way to your seating area. You can use different length strings to make interesting patterns.
=> Put prizes in the balloons before you blow them up. Put long enough strings on each balloon so it can be retrieved if someone accidentally lets one go to the ceiling. (Here's a sneaky way to retrieve a balloon if the ceilings are really high. Get another helium balloon and tape a tack to it with the point facing up. Attach a long string to it and let the balloon rise to the ceiling where it will puncture the stray balloon causing it to fall back to the floor.)
=> This takes more skill, but you can create a balloon arch which makes a really pretty backdrop for the stage or you could have people walk through it as they enter the room.
Wednesday, July 23, 2008
Let's say a site is totally about automobiles. They have all the new models listed along with articles on leasing, finance, insurance, how to buy a used car etc. Guess where they get all these articles. Of course, from subject matter experts like you. You generally don't get paid for the articles (it's possible you could), but you get paid by your bio line and link back to your website.
WHY IS THIS GOOD
This is good in several ways. First, a link from a very high traffic site is worth more to you than a link from a low traffic site. The link alone helps your search engine rankings because of "link popularity." Second, the article you write has high credibility for appearing on a large respected site. This means that people that click over to your site are already predisposed to like what you have to say and believe you are credible before they ever pick up the phone to call.
You only need to land a few of these deals to add a tremendous number of website visitors to your site . . . all of whom could spend money with you in one way or the other.
HOW TO DO IT
To get your content listed, search the Internet for sites that are related to your topic area. They don't have to be "exactly"related. For instance, customer service experts would be welcome on any business related site either small or large.
Email, write, call, fax or do anything it takes to get through to the powers that be at the website of interest. Persistence pays off in this game. Offer your credentials and sample articles and you just might be their next featured columnist . . . and that means millions of potentials leads for your business.
Monday, July 21, 2008
AIR FILLED (just blow them up yourself or get an easy to carry hand pump from your local party store)
=> Put slips of paper with the name of a door prize in the balloon. Let participants pick a balloon, pop it and see what prize they won.
=> Tie them to a string and hang from ceiling as decorations.
=> Use double stick tape and tape them to the floor as a border from the entrance door to the seating area. This is also good to take up space in a room that is too big for the number of chairs.
=> Pass empty balloons out to crowd. Have them blow them up and make whistling noises by letting the air escape while stretching the nozzle. Give prizes for best whistle song.
=> Pass out balloons and have audience members blow up and tie them. Simulate a fireworks display (noise only) by having the audience members stomp on the balloons.
=> Buy inexpensive balloon drop bags and pull ripcord, then encourage fireworks tip above.
=> Make balloon animals and sculptures.
Next issue we'll talk about helium balloons, and safety and environmental tips when dealing with balloons.
Friday, July 18, 2008
I devised a brand new concept for a seminar. I call it FUSION. Check it out http://www.GreatInternetMarketing.com/fusion
Wednesday, July 16, 2008
Not a week goes by without several people contacting me and telling me that "they see my name everywhere." This is by design. I'm taking specific steps to make sure that happens. Where and how many times does your name show up?
When your name comes up constantly in front of your target market, you start to gain celebrity status, your fees rise and you get work much easier.
If you haven't started a media campaign, I suggest you start immediately. This has been an extremely effective marketing technique for me over the past twelve years and I'm not even that organized or consistent with my attack. If you are more structured about your approach, you should do better than me. Here is a list of places my name is seen or heard regularly:
Print Magazines (see above)
Other websites (well over 1000)
On my products
In other people's products (books, ebooks, etc.)
Television (not that much because this is much more time consuming)
Mentions and referrals by other people
If you're just starting out with media, pick one or two of the above categories and do whatever you can to get your name mentioned five to ten times in each one. This will introduce you to the differences in the types of media and you'll start to learn which ones are most appropriate for you and how to work them. Then go back and really try to hit a few hard to get your name out there.
If you are an old hand at this and have just slacked off, get back to it.
Here are some great resources to get you started:
Joan Stewart's site http://www.publicityhound.com and the radio database and course by Joe Sabah http://www.joesabah.com/
Book -- "High Visibility: The Making and Marketing of Professionals Into Celebrities" by Irving Rein
NOTE: The site below is where I began learning about E Marketing
Want to really take advantage of your E-mail marketing . . .WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/mailloop/t.x/12273
Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/assoctrac/t.x/12273
Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm
Monday, July 14, 2008
=> LEAVE LOTS OF WHITE SPACE. I had a complaint recently that said there was not enough space to write notes. I usually deliver very high content so this was clearly a mistake on my part in not leaving enough space for notes.
=> PUT CONTACT INFORMATION ON EVERY PAGE. You never know when people will tear out a page or photocopy a single page of your handout. Putting your info on every page makes sure who ever sees any page of your handout can contact you.
=> PUT IMPORTANT RESOURCES ON EVERY PAGE. If you want people to keep your handout make sure each page has some important resource that an audience member cannot do without. When you put all there sources on one page it makes it easy for someone to tear it out and throw the rest of your handout away.
=> USE A TEAR OFF ACTION ITEM PAGE. Make it the last page so it's easy to tear off at the beginning of the seminar or speech. Havethe attendees use it for those special aha's they get. You can then have them say some of their items aloud which reinforces the value you are giving.
Friday, July 11, 2008
Video can be used in several ways. You can purchase or rent training videos on just about any business subject. John Cleese, of Monty Python, fame is doing corporate videos that are interesting and informative and, of course, have a humor twist. John's videos are available from many sources. For fast and reliable service, I recommend The Humor Project http://www.humorproject.com/
If you're the CEO of a company, (or you could suggest this to the CEO) you could produce a funny day-in-the-life tape which could be very self-effacing. Maybe you would wake up at 11:30 a.m. Then you would shower and go to lunch. After that it is time to stop in to say "hi" to your secretary. Then you might go to the golf course, on to dinner, and then to the theater. The ending scene would show how exhausted you are at the end of the day.
I use FREEZE FRAME video when I do my presentation skills training seminars and individual coaching. This technique consistently gets super high ratings because people can learn techniques better when they see them in action.
I heard of one presenter who played a video of himself telling the crowd that he wouldn't be able to be there in person. He then ran on stage and argued with himself on the video.
You could use video to show your product in action. Video can capture and convey situations that you could never reproduce on-stage.
I sometimes use a video introduction that is very funny. The scene shows a lady at a desk who is supposed to be one of the top meeting planners in the country. She is saying that she uses me for every meeting and social function her company ever has. She says, "In fact, I wouldn't use another speaker if you held a gun to my head." As she is saying this, the camera pulls back and you see me holding a gun to her head. It always gets a big laugh.
I saw Frank McGuire, one of the founders of FedEx, use a video introduction that had Ted Koppel saying how great Frank was. If you know any celebrities, video is a good way to use their testimonials over and over again.
You could briefly show home video of you doing something funny. Or you could show how proud you are of your kids (just don't overdo it).
For maximum effectiveness when using video, interact with it. Interrupt the video and discuss what you have just seen. Keep video shots fast-paced with short segments. According to BusinessWeek, the average U.S. executive has an attention span of six minutes while at work (now it's more like six seconds). We are starting to talk to the MTV generation. TV is shaping the minds of our audiences.
An interesting phenomenon occurs when you are speaking in a large venue and also being projected on massive video screens. Audience members will actually look past you to watch you on video.
When you are in a large room, you must use several monitors or use video projection. Projection on a large screen has more impact, but it is also more expensive. Projection in many cases also requires that the room lights be dimmed.
You can even use a video camera to take shots of the crowd and put them in a video production immediately using multimedia and a video capture board. Excerpt from the "Wake 'em Up Video Professional Speaking System"http://www.antion.com/speakervideo.htm
Wednesday, July 09, 2008
Monday, July 07, 2008
Since I'm supposed to be a man, I have no trouble putting out some good man bashing humor. Ladies have fun with it.
=> What's the difference between government bonds and men? Bonds mature.
=> What's the difference between a man and E.T.? E.T. phoned home.
=> How are men like noodles? They're always in hot water, they lack taste, and they need dough.
=> Men are like... place mats. They only show up when there's food on the table.
=> Men are like... mascara. They usually run at the first sign of emotion.
=> Men are like... bike helmets. Handy in an emergency, but otherwise they just look silly.
=> Men are like... lava lamps. Fun to look at, but not all that bright.
=> Men are like... bank accounts. Without a lot of money, they don't generate much interest.
=> Men are like... high heels. They're easy to walk on once you get the hang of it.
=> "I spent $150.00 on a date last night." "That's not that much" "Well it's all she had."
=> "I've always wanted to have someone to hold, someone to love. After having met you, I've changed my mind."
=> Child calling to mother while daddy snores, "Hurry Mommy! Daddy is boiling over!"
=> "My husband broke my favorite lamp.""How?" "When I hit him over the head with it."
=> Did ya hear about the man who wouldn't fly. He said he was going to stay home and watch TV as the lord intended.
=> I refuse to enter a battle of the wits with you--it's against my morals to attack an unarmed person.
Wednesday, July 02, 2008
I'd start websites like the ones described below
Imagine that the first day of every month, your web site
AUTOMATICALLY made a BIG pile of money. A whole bunch of orders
came rushing through to fatten your bank account.
That's what we call "recurring revenue"... which is sort of a
fancy term for what a membership site will give you.
If you aren't doing some type of subscription site, then you are
LOSING money on every sale. Instead of selling to those people
over and over, you are just getting one "drive-by" sale. That's
a HUGE mistake.
To learn EXACTLY what I would do, you need to do to get one of
these sites running, go here now or a complimentary video:
Best Regards, Tom
P. S. It's the ONLY business I know that would give me steady
monthly income with all the benefits of an Internet lifestyle:
=> Aisles should get bigger as they get nearer the exits because they must accommodate more people.
=> Seat for least distraction and best focus on presentation. Turn off wall sconces behind the presentation. Set away from open windows, clocks, and entry doors.
=> Even after you have pre-set the seats perfectly, suggest to audience members, that they adjust their seating slightly for comfort.
=> Encourage seating in the front of the room by cordoning off back rows with masking tape, rope, or string, or placing reserved signs on back tables.
=> Avoid reserving seats through tipping chairs up against tables. The jutting legs tend to bruise shin bones and trip audience members.
Trick: Only put out 50-75 percent of the chairs for the expected number of participants and you will almost always have a packed house. Stack the rest of the chairs in the back corner of the room for easy access if needed.
Trick: When you have a choice, opt for a smaller room. This again gives you a better chance for a packed house.