=> Use stories during public speaking engagements to illustrate points and state the point in addition to telling the story. Always make your story relevant to the subject at hand.
=> Select stories to match the intelligence, experience, occupation, and age of the audience as well as the nature of the occasion. You don't want to talk over the heads of the audience members and you don't want to bore them with stories that are too simple.
=> Space stories at intervals to provide a change of pace and to remphasize your message.
=> Tell about your troubles, stupidity, or ignorance. People like you when you use self-effacing humor because they see themselves mirrored in your weaknesses.
=> Eliminate inconsequential detail. Use the fewest number of words that convey the message in an interesting fashion. Writing the story out will help you see words that can be eliminated without hurting the story.
=> Keep your humorous stories short during your public speaking engagements. The size of the laugh is inversely proportional to the number of words used to get to the punch line.
Rule: The longer a funny story is, the funnier it must be. You must make jokes and humorous stories believable up to a point. Use factual, specific details that the audience can relate to, i.e., say the brand name like Lots-o-Suds rather than a laundry detergent. The more truthful and specific the story sounds the more your audience will get caught up in what you say.