Audience members assimilate information in three different ways. Some people hear the information, some see the information, and some feel the information. Although most individuals switch their emphasis frequently, one style usually predominates for a given individual. The styles of information transfer are called respectively auditory, visual, and kinesthetic.
For you to connect with the most audience members, you should include information throughout your program that appeals to all three of these styles. People that are primarily visual assimilators may be day dreaming throughout the portions of your presentation where you are using only words to convey your information. They will perk-up when you use a visual aid such as an overhead, flip chart, or prop.
People that are kinesthetically oriented are looking for those words that describe feelings and that evoke emotions. They will also wake up and come to attention if you have them come up on stage with you and you shake hands with them or put your hand on their shoulder (not in Asia). Auditory assimilators might just love to hear you talk or they might like to hear a recording of JFK or some type of music.
When you plan your program so that auditory, kinesthetic,and visual elements are interspersed throughout, this will increase your chances of connecting with all the audience members and decrease the chance that old Mr. Sandman will come knocking on their heads.