I credit this tip to professional speaker Jeff Slutsky.
RAISE YOUR FEE AND GIVE AWAY YOUR PRODUCTS
I started using this tip the moment my latest book came offthe presses, but you can use any kind of product to make itwork. Here*s how it works. You always want to add extra value for the people hiring youas their speaker. Let*s say you give the meeting organizer100 books or audio tapes when he or she hires you to speak.The products can be given away to the audience members, orsold at the event to help defray the cost of your appearance.This technique also makes you more attractive to speakersbureaus because your fee is higher. If you create the productsyourself and keep the unit cost low, you still come out aheadafter paying for the product and the speakers bureau commission.AND the client gets added value too. Everyone wins and that*swhat keeps us working.